Axonify · 1 day ago
Senior Manager, Business Development Representatives
Axonify is the frontline operations platform for customer-facing businesses, evolving into an automated frontline ops excellence solution. The Senior Manager, Business Development Representatives is responsible for building and scaling a global BDR organization, driving operational excellence, and partnering across various departments to ensure a cohesive revenue engine.
E-LearningHuman ResourcesKnowledge ManagementSoftware
Responsibilities
Oversee and scale the BDR function across multiple regions, geographies, or verticals
Operationalize the long-term vision for pipeline generation, capacity planning, and global expansion
Partner with the Chief Marketing Officer to align BDR strategy with company growth objectives
Develop a scalable talent pipeline through mentoring, succession planning, and coaching
Maintain scalable frameworks for performance, hiring, onboarding, and coaching across the BDR team
Establish operating rhythms, goals, and accountability structures that drive sustained high performance
Ensure consistent execution across the BDR team while enabling flexibility based on market differences
Develop capacity and productivity models that support predictable pipeline delivery
Own BDR pipeline contribution targets across inbound, outbound, and hybrid motions
Collaborate closely with Sales Leadership on territory planning, segmentation, and BDR-to-AE alignment
Partner with Marketing on campaign strategy, lead routing, and demand-generation alignment
Monitor pipeline health, conversion performance, and key productivity metrics to inform forecasting
Build and standardize BDR workflows, playbooks, and execution frameworks
Work with RevOps to implement and optimize reporting, dashboards, routing rules, and automation
Partner with Enablement to develop and continually improve onboarding, certification, and ongoing development programs
Drive consistency, quality, and repeatability across all BDR processes and operations
Lead the evaluation, rollout, and adoption of new technologies, tools, and systems at scale
Oversee cross-functional implementation programs to ensure seamless integration with existing systems (CRM, engagement tools, intelligence platforms, etc.)
Champion innovation by identifying and deploying technology that improves efficiency, personalization, and conversion effectiveness
Develop structured change-management plans to ensure successful adoption across the team
Qualification
Required
5+ years experience in Sales Development, Inside Sales, or Pipeline Generation roles, with 2+ years in a people leadership role
Proven experience overseeing BDR teams across multiple geographies
Demonstrated success implementing new technologies and large-scale system integrations
Strong project management and change-management experience in complex, cross-functional environments
Deep understanding of BDR competency models, coaching frameworks, and career progression structures
Data-driven, analytical mindset with expertise in pipeline modeling, forecasting, and productivity analysis
Strong communication skills with the ability to influence senior stakeholders and translate strategy into execution
Experience partnering with Sales, Marketing, Enablement, and Revenue Operations leadership
Experience with CRMs and sales development tools (HubSpot, Salesforce, LinkedIn Navigator, etc.)
Benefits
Comprehensive Health Benefits: Health benefits from day one to support your overall wellbeing.
Generous Time Off: 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program to choose the religious, spiritual, and cultural holidays that matter most to you.
Wellbeing Support: Wellness Spending Account to support whatever wellbeing looks like for you.
Home Workspace Set-Up: Home Office Spending Account so your workspace works for you.
Family & Future Support: Parental top-up, New Parent Days, and matched retirement savings for a secure future.
Growth & Learning: Professional Development Budget to learn new skills and grow your craft.
Community Impact: Paid Volunteer Time to give back to the causes that matter to you.
Company
Axonify
Axonify provides e-learning software, interval reinforcement solutions, and gamified learning.
Funding
Current Stage
Growth StageTotal Funding
$35.23MKey Investors
FedDevOntario Scale-Up Vouchers Program (OSVP)Bridgescale Partners
2021-05-05Debt Financing· $0.03M
2021-04-20Acquired
2020-07-29Grant· $7.2M
Recent News
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