Shaw Contract EMEA · 1 month ago
Sr. Manager Customer Marketing, Home Center
Dalton, GA
Full-time
Hybrid
Senior Level
5+ years expShaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing and commercial spaces. This role is responsible for developing and executing strategic marketing initiatives with major Home Center partners to deliver exceptional consumer experiences and achieve brand financial targets.
Building Materials
Responsibilities
Create and manage strategic co-marketing plans, sell-in strategies, advertising, promotional assets, digital marketing, and online content to support Shaw brand sales goals
Collaborate with Brand teams to develop compelling marketing stories and assets that increase sales of Shaw-branded products and strengthen brand presence in the Home Center channel
Ensure accurate and engaging content for all products supplied under retailer private-label brands to drive sell-through
Align media schedules, marketing tactics, promotional programs, PR campaigns, and training efforts with Shaw’s national plans to maximize impact
Partner with Sales to develop annual co-marketing plans, including budgets and creative assets, with a strong focus on digital marketing strategies
Execute marketing plans with Home Center partners by identifying priority SKUs, supporting promotional efforts, and optimizing co-marketing effectiveness
Measure and report ROI and promotion performance monthly, with emphasis on ROAS for digital media. Manage and track annual marketing spend and effectiveness by account
Continuously enhance online consumer experiences through website content management, product demo strategies, ratings and reviews, and digital co-marketing campaigns
Maintain regular engagement with customer marketing teams to plan, measure, and improve initiatives
Support key product launches by leveraging brand content and collaborating with Sales, Digital, and Training teams for robust execution. Provide marketing content and recommendations for Product Line Reviews
Travel within the United States is required
Reports to the VP, Customer Marketing
Qualification
Required
Bachelor's degree in Marketing, Sales, Business Management, or a related field
Minimum 5 years of experience in brand management, marketing, trade/customer/channel marketing, sales, or channel management
Proven ability to lead and collaborate effectively with cross-functional teams
Exceptional communication, interpersonal, and presentation skills
Strong financial acumen with expertise in budget management and data analysis
Highly responsive and action-oriented in a fast-paced environment
Advanced knowledge of digital marketing platforms, content strategies, and performance measurement
Preferred
MBA preferred
experience in the home renovation industry (retail or manufacturing) preferred
Company
Shaw Contract EMEA
Shaw Contract believes innovative design inspires change. The way we live, work, think, create and heal - all made better by design.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase