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Deloitte · 1 day ago

Cross-Sponsorship Portfolio Activation Leader

Hermitage, TN

Full-time

Hybrid

Director/Executive

$119K/yr - $244K/yr

15+ years exp

Deloitte is seeking a strategic, creative-minded marketer to lead their Cross-Sponsorship portfolio activations. The role involves overseeing the development and execution of marketing and hospitality activation plans, managing a team, and ensuring maximum value from sponsorships.

AccountingConsultingFinancial ServicesLegalProfessional ServicesRisk Management

Growth Opportunities

H1B Sponsored

Responsibilities

Lead, mentor, and develop a team of Sponsorship Activation Managers, providing performance coaching, ongoing feedback, and professional growth opportunities

Set priorities and allocate resources across sponsorship portfolio, ensuring balanced workloads and high-quality delivery

Monitor team workloads and re-balance as needed to maintain efficiency

Support the team in issue resolution, escalations, and critical negotiations with property partners or stakeholders to maximize sponsorship value

Oversee the creation and execution of full-year, multi-channel sponsorship activation plans, ensuring all sponsorships are leveraged to deliver maximum value across client engagement, marketing, and business development

Maximize contractual and incremental sponsorship assets. Oversee reviews of activation plans, including copy and creative assets, both internally and externally. Become an expert on the rights and nuances of assigned sponsorship properties

Review, approve, and support team strategies for hospitality and client experience, ensuring exceptional standards and alignment with Deloitte's business goals

Set the vision and drive continuous improvement to ensure marketing, creative, and client engagement plans are strategically integrated, innovative, and measurable

Implement and optimize workflows and tracking systems that support continuous improvement in team collaboration, creative approvals, and asset management. Ensure effective status management on key priorities, deadlines, and deliverables across all managed sponsorships

Oversee the team's work with internal and external agency partners and media teams to develop and measure integrated paid, owned, earned, and property marketing plans, and ensure consistent messaging across all channels

Identify and drive adoption of new tools, technologies, and industry best practices that can enhance the impact and efficiency of sponsorship activations

Interface between the Sponsorship Activation team and senior marketing, brand, risk, and business leaders, escalating opportunities, resolving issues, and maximizing contractual benefits and unique assets

Translate business priorities into actionable plans and provide regular reporting, strategic insights, and recommendations to executive stakeholders

Represent the team at key firmwide meetings, planning sessions, and external partnership meetings

Guide the analysis of sponsorship effectiveness, competitive activity, and best practices; provide actionable insights and strategic recommendations to leadership

Lead the ongoing development of internal communications, sponsorship toolkits, training, and knowledge sharing to enhance sponsorship activation capability firmwide

Qualification

Sponsorship activation experienceProject managementCreative thinkingMulti-property sponsorshipsStakeholder collaborationManage multiple projectsProblem-solving skillsAttention to detailWriting skillsCollaboration skills

Required

Minimum 15 years of experience in sponsorship or sports activation

Experience and knowledge of multi-property sponsorships

Strong creative thinking and problem-solving skills; ability to manage multiple projects and deadlines; excellent attention to detail

Passion for sponsorship, brand and marketing disciplines, with strong writing and collaboration skills

Experience with sponsorship property reviews/approvals

High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex threads of work; ability to work in a virtual environment

Limited immigration sponsorship may be available

Ability to travel 0-10%, on average, based on the work you do and the clients and industries/sectors you serve

Preferred

Sponsorship experience within B2B sponsorships

Benefits

Discretionary annual incentive program

Company

Deloitte

Glassdoor4.0

Deloitte is a business consulting company that offers audit, consulting, financial advisory, and tax services.

Founded in 1845

London, England, GBR

10001+ employees

https://www2.deloitte.com

H1B Sponsorship

Deloitte has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (6871)

2024 (4911)

2023 (5604)

2022 (8090)

2021 (5993)

2020 (10388)