Macy's · 1 day ago
Search Engine Optimization Category Specialist
New York, NY
Full-time
Onsite
Mid Level
$79K/yr - $131K/yr
3+ years expMacy's is a storied retail company that has been a part of American culture for over 160 years. They are seeking a Search Engine Optimization Category Specialist to drive organic growth through strategic initiatives and collaboration with various teams, ensuring SEO best practices are implemented effectively.
Consumer GoodsFashionRetail
Responsibilities
Collaborate with the SEO Senior Manager to drive organic growth through strategic planning and execution
Partner with site merchants to develop a search experience informed by data and customer behavior
Ensure SEO best practices are implemented in collaboration with site merchants to create an optimal search experience for users
Work with the SEO team and agency to analyze data and identify issues and opportunities across the assigned business category
Prepare and maintain insightful reports for internal teams and key stakeholders
Contribute to cross-functional strategies and initiatives involving SEO, PR, SEM, Social, and Creative teams
Apply strong problem-solving skills and effectively communicate complex SEO concepts to non-SEO audiences
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
In addition to the essential duties mentioned above, other duties may be assigned
Qualification
Required
Bachelor's degree or equivalent work experience in a related field
3+ years of experience in SEO either in-house or at an agency/consultancy
Skilled in working with leadership and cross-functional teams to drive organic growth through strategic planning and execution
Proficient in ensuring consistent application of SEO best practices across merchandising to optimize user search experience
Strong ability to analyze SEO data and identify issues and opportunities for continuous improvement
Skilled in preparing clear and actionable SEO reports for internal teams and key stakeholders
Experienced in contributing to integrated marketing strategies involving SEO, PR, SEM, Social, and Creative teams
Ability to clearly explain complex SEO concepts to non-SEO audiences with strong verbal and written skills
Highly organized self-starter with excellent project and time management skills to manage multiple projects simultaneously
Deep understanding of SEO specific to e-commerce platforms and strategies
Experienced with SEO analytics tools such as Adobe Analytics
Skilled in using SEO tools including Screaming Frog, Botify, SEOClarity, and Google Search Console
Strong analytical skills with experience in Microsoft Excel or similar applications for data-driven decision making
Benefits
Comprehensive health and wellness coverage
401(k) match to invest in your future
Paid time off
Eight paid holidays
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
Company
Macy's
Macy's is America’s store for life. The largest retail brand of Macy's, Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bobby Amirshahi
Senior Vice President, Corporate Communications
Michael Krans
VP of media network
Recent News
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