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Cella · 1 day ago

TRADE MARKETING COORDINATOR

New York, NY

Contract

Onsite

Entry, Mid Level

$21/hr - $30/hr

2+ years exp

Cella is seeking a high-energy, detail-oriented Trade Marketing Coordinator to serve as a vital link between brand strategy and the retail floor. The role involves executing trade marketing initiatives that drive sales growth and elevate brand visibility in retail environments, managing custom shop needs, in-store promotions, and visual merchandising.

Content MarketingDigital MarketingInformation Technology

Growth Opportunities

Responsibilities

Develop and manage detailed project timelines, coordinating with cross-functional teams to ensure on-time and within-budget delivery for key workstreams

Lead the planning, execution, and tracking of Retailer Counterpro, ensuring alignment with overall marketing objectives and timelines

Conduct regular status meetings and communicate progress updates to stakeholders

Manage the development and implementation of visually appealing and impactful in-store displays, including product selection, factice management, and staging

Oversee SHOP order processing for display materials and fixtures

Coordinate the ordering of DMI-produced store fixtures and factices for visual weeks, ensuring timely delivery and installation

Track and analyze the performance of visual merchandising and POS activations, providing data-driven insights to optimize future campaigns

Manage in-store video updates, including briefing external agency, placing purchase orders, and overseeing installation

Collaborate with the marketing team to ensure accurate and up-to-date copy in artwork management platform (ESKO) for all merchandising materials

Create pre-pack codes for both backwall (BW) and full-line (FLU) merchandising, accurately reflecting quantities based on the merchandising directory

Prepare briefs and codes, adding them to the order form and managing allocations

Manage custom shop needs, including the development and execution of unique planograms and instore staging

Handle specific retailer requests, such as fragrance linear updates and custom in-store activations for Sephora

Take ownership of special projects as assigned, contributing to the overall success of the trade marketing team

Qualification

Trade marketing experienceVisual merchandisingProject managementMicrosoft Office SuiteAnalytical skillsPassion for beauty industryCommunication skillsInterpersonal skillsTeam collaboration