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Progressive Insurance · 2 days ago

Senior Paid Social Media Campaign Specialist

United States

Full-time

Remote

Mid, Senior Level

$74K/yr - $99K/yr

5+ years exp

Progressive Insurance is dedicated to helping employees move forward and live fully in their careers. As a Senior Paid Social Media Campaign Specialist, you will manage relationships with social media partners and drive strategy and implementation of marketing campaigns to achieve business goals.

Auto InsuranceAutomotiveCommercial InsuranceHealth InsuranceInformation TechnologyInsuranceLogistics

Growth Opportunities

No H1B

Responsibilities

Identify, test, measure, and scale growth opportunities for the business

Manage relationships with new and existing social media partners

Drive strategy, planning, and implementation of campaigns

Set up campaign measurement and analyze results

Communicate outcomes of campaigns

Work autonomously on key accounts and new contracts

Collaborate with various internal groups to achieve business goals

Qualification

Paid media strategyCampaign measurementSocial media platformsAnalytical toolsInterpersonal skillsNegotiation skillsCommunication skills

Required

High School diploma/GED equivalent or higher and a minimum of eight years related marketing or digital media experience

OR Bachelor's degree or higher and a minimum of five years related marketing or digital media experience

Preferred

Experienced senior digital professional with a consistent track record of planning, testing and buying paid social media

Expert in paid media strategy, campaign structure, optimizations and hands-on use of major social platforms along with other analytical/visualization tools

Proven track record of experimentation and measurement

Strong analytical, organizational, interpersonal and business development skills

Excellent negotiation and communication skills, with the ability to articulate initiatives and goals