Axis Brands · 21 hours ago
Creative Strategist / Growth Marketer (CPG, Direct Response)
United States
Full-time
Remote
Mid, Senior Level
3+ years expAxis Brands is a company that works with fast-growing consumer brands to scale revenue through high-performance creative across various platforms. They are seeking a Creative Strategist / Growth Marketer who understands how to build, test, and scale direct-response ads specifically for CPG brands.
Management Consulting
Responsibilities
Own the creative strategy for paid social campaigns (Meta, TikTok, YouTube Shorts)
Develop direct-response ad concepts rooted in: Consumer psychology, Hook-driven messaging, Offer and angle testing
Translate performance data into clear creative insights (what to scale, kill, or iterate)
Write and structure: Ad scripts, UGC briefs, Static + video ad concepts
Collaborate with designers, editors, and media buyers to execute at speed
Build and manage creative testing frameworks (volume + iteration > one-off ideas)
Stay ahead of platform trends while maintaining a performance-first mindset
Qualification
Required
3–7+ years of experience in growth marketing or creative strategy
Direct experience working with CPG brands (DTC or omnichannel)
Proven track record creating direct-response ads that scale, not just 'brand awareness'
Deep understanding of paid social performance metrics (CPA, ROAS, MER, hooks, thumb-stop rate)
UGC-style creative and founder-led content
Strong copy instincts (you know how to write hooks that stop scrolls)
Ability to think strategically and execute tactically
Comfortable working in a fast-paced, performance-driven environment
Preferred
Experience scaling brands from 6 → 7 or 8 figures
Background at a well-known CPG or DTC brand
Experience briefing creators or managing UGC pipelines
Familiarity with creative testing systems (e.g. 10–20 new concepts per week)
Company
Axis Brands
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase