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Blizzard Entertainment · 1 day ago

Senior Director, Head of Brand Marketing - Warcraft

Irvine, CA

Full-time

Onsite

Director/Executive

$165K/yr - $305K/yr

15+ years exp

Blizzard Entertainment is a leader in entertainment with a rich history of creating iconic video game universes. They are seeking a Senior Director, Head of Brand Marketing for the Warcraft franchise to lead brand strategy and execution, enhancing player engagement and brand perception globally.

MMO GamesSoftwareVideo Games

H1B Sponsor Likely

Responsibilities

Oversee global brand and creative strategy for Warcraft

Create and oversee the marketing vision for the Warcraft franchise and bring it to life across consumer touchpoints, prioritizing driving franchise DAU/MAU growth, LTV and positive brand sentiment

Responsible for creative campaign development, production, and finishing of campaign assets in partnership with internal and external resources, Team 2 stakeholders, and Marketing Leadership

Leverage data driven insights to build campaigns that power growth and fuel deep engagement – analyze and activate the needs of core consumer and multi-generational segments, including insight mining, messaging and media planning to increase global awareness

Lead player centricity – this role puts our players and communities at the center of everything we do. Rethink how the franchise player base is segmented and develop appropriate strategies including, among others, creative, media and connections planning

Brand management – develop global brand campaigns that engage players, existing and lapsed, improving perception, driving retention, and delivering win back. Use creative and brand execution-oriented content to drive engagement

Directly manage and lead an organization of marketing professionals to achieve results, from strategy development through successful execution

Serve as an inspiration for transformational change, anticipate trends, and provide stewardship of the business via innovative marketing strategies across a matrixed organization

Qualification

Brand marketingConsumer insightsCampaign developmentDigital marketingCommunity engagementCreative innovationStrategic thinkingEntrepreneurial spiritTeam leadershipCommunication skills

Required

15+ years of experience leading brand marketing, demonstrated career progression and strong performance in roles of increasing responsibility

Relevant industry experience that includes any combination of the following: blue-chip consumer brands, digital platforms, consumer services, entertainment streaming services, consumer-centric subscription models, and/or gaming

An understanding of and passion for pop culture is vital

Demonstrated ability to deliver large-scale campaigns to break into the Gen Z zeitgeist, as well as to deeply understand the Warcraft community and up-level our brand campaigns

Exceptional strategic thinking, mining player insights to deliver sharp positioning and creative platforms that unleash innovative and impactful work from all internal teams and external partners

Experience shaping and shifting online communities and influencers, driving massive earned media moments

Led sizable marketing campaign and campaign roadmaps, particularly in digital and social

Talent magnet, attracting and developing diverse-high caliber professionals, builds a passionate and creative team culture

Successfully captured market and consumer trends and translated to growth and share gains

Track record of creative innovation delivering business growth

An entrepreneurial spirit that knows how to navigate effectively within a multi-layered corporate environment with a proven track record of maneuvering gracefully through change

Inspiring communicator that galvanizes excitement across the organization to drive brand initiatives – including senior leadership

Sharp business acumen and demonstrated ability to lead investment of sizable brand budgets across multiple initiatives, to deliver highest impact results

Benefits

Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance

401(k) with Company match, tuition reimbursement, charitable donation matching

Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave

Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others

If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance

Company

Blizzard Entertainment

Glassdoor3.5

Blizzard Entertainment develops and publishes gaming software and computer games such as World of Warcraft, Hearthstone and StarCraft.

Founded in 1991

Irvine, California, USA

1001-5000 employees

http://blizzard.com

H1B Sponsorship

Blizzard Entertainment has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (60)

2024 (58)

2023 (46)

2022 (51)

2021 (38)

2020 (41)