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Fresenius Medical Care · 1 day ago

Sr Product Marketing Manager (Critical Care)

Lawrence, MA

Full-time

Onsite

Senior Level

5+ years exp

Fresenius Medical Care is seeking a Sr. Product Marketing Manager to lead marketing and commercial strategic planning for the Critical Care business in the U.S. market. This role involves developing and executing marketing strategies to drive product adoption and growth, managing cross-functional teams, and ensuring effective communication across various stakeholders.

BiotechnologyHealth CareMedical Device

Responsibilities

Develop and execute downstream product marketing strategy for Critical Care business to meet and exceed business objectives

Lead cross-functional teams to plan and execute launches of new products, therapies and/or clinical indications

Develop and maintain expertise in product functionality and competitive differentiation

Utilize segmentation, targeting and positioning (STP) strategies developed in close collaboration with Patient and Clinical marketing teams

Develop compelling product value propositions and messaging consistent with STP strategy

Develop and implement product-oriented selling tools/programs and Sales training strategies in collaboration with commercial functional stakeholders

Develop product pricing strategies with close collaborative support of market research and analytics functions

Partner with Sales, Commercialization, Product Management, Clinical, and Regulatory teams to ensure consistent, compliant, and effective communication across all channels

Monitor market trends, customer feedback, and competitive activity to identify opportunities and adjust strategy accordingly

Lead short- and long-term forecasting process in close collaboration with Product Management, Finance, and Supply Chain functional counterparts

Develop and execute product phase-in/phase-out plans in close collaboration with global value stream leadership and other functional stakeholders

Manage agency and vendor relationships as necessary to ensure high-quality deliverables that support brand and commercial objectives

Establish and manage marketing budgets, timelines, and resource allocation in accordance with organizational priorities

Represent the product marketing function in cross-functional leadership discussions and strategic planning initiatives

Analyze marketing performance and program impact using key performance indicators to optimize investment and drive improvement

Gain approval for all marketing materials through internal review process and with key stakeholders

Ensure all marketing activities are executed in compliance with regulatory, legal, and corporate standards

Interpret and provide recommendations for change of company-wide policies and practices. Establish policies appropriate for the function

Perform other duties and responsibilities as required to support business success

Qualification

Product marketing experienceProduct launch supportProject management skillsHealthcare marketing complianceCustomer segmentationAnalytical skillsCommunicationCollaboration skillsAttention to detailStrategic mindset