Gentiva Hospice · 1 day ago
Marketing Manager
GA
Full-time
Onsite
Mid, Senior Level
7+ years expGentiva Hospice is a national leader in hospice care, palliative care, home health care, and advanced illness management. They are seeking a strategic and hands-on Marketing Manager to drive brand awareness and growth across multiple channels, balancing big-picture strategy with day-to-day execution.
Hospital & Health Care
Responsibilities
Develop and execute integrated marketing campaigns across digital, social, email, web, and print channels
Manage campaign timelines, budgets, and deliverables to ensure on-time, on-brand execution
Partner closely with sales, operations, and leadership to align marketing efforts with growth goals
Oversee content development, including messaging, creative briefs, and asset production
Manage agency and vendor relationships, including creative, promotional, and print partners
Support local market marketing efforts with scalable, brand-compliant tools and resources
Manages day-to-day communications and assignments with external and internal stakeholders, including agencies and operational departments
Track, analyze, and report on campaign performance; use insights to optimize results
Ensure all marketing materials adhere to brand standards and regulatory/compliance requirements
Stay current on industry trends, competitive activity, and emerging marketing best practices
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
7+ years of experience in marketing, brand management, or integrated campaign execution
Strong understanding of digital marketing channels (paid media, SEO, email, social)
Proven ability to manage multiple projects simultaneously in a fast-paced environment
Experience working with cross-functional teams and external vendors
Data-driven mindset with comfort analyzing performance metrics and KPIs
Excellent written and verbal communication skills
Preferred
Healthcare, multi-location, or B2B/B2C hybrid experience is a plus
Lytho Workflow or similar creative project management experience
Microsoft Teams and Office skills (PowerPoint, Word, Excel)
Team player, positive attitude, self-starter
Ability to think through projects and assess resources
Strong communication skills, both verbal and written
Highly detailed and organized
Benefits
Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund
Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company-paid Life & Long-Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Company
Gentiva Hospice
At Gentiva Hospice, delivering compassionate care isn’t just our privilege – it’s our calling.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Karey Lor
HR Business Partner Coordinator
Laura Gross
Associate VP of HR Business Partners
Company data provided by crunchbase