State of Maryland · 4 weeks ago
Marketing Content Manager ADMINISTRATOR III
Maryland, United States
Full-time
Onsite
Mid, Senior Level
6+ years expThe State of Maryland is seeking a Marketing Content Manager within its Division of Marketing. This role involves shaping the voice of Maryland for business and economic growth through strategic content development across various marketing channels.
Government Administration
Responsibilities
Shape the voice of Maryland as a place to do business, build a workforce and grow an economy
Create messaging and content used across Maryland’s statewide marketing efforts including web, digital ads, social media, email, print collateral, trade show materials, presentations, video scripts and more
Translate complex information about Maryland’s business advantages, industries, workforce, incentives and economic priorities into clear, compelling content
Work closely with Commerce leadership, business development teams, and subject matter experts to ensure all content reflects Maryland’s value proposition and aligns with statewide goals
Support high-level prospect engagement by helping develop custom presentations and materials that elevate Maryland’s brand
Prepare materials for board meetings, make presentations, support partner engagement and help maintain accurate information on partner and board communications
Qualification
Required
Graduation from an accredited high school or possession of a high school equivalency certificate
Six years of administrative staff or professional work
Proficiency with Google Suite, Microsoft Office Suite, and other relevant software
Strong writing and editing skills
Strategic marketing experience connecting target audiences with messages that resonate
Analytical mindset and ability to optimize content for performance
Ability to handle multiple, concurrent and high priority projects
Preferred
Five or more years of professional experience in marketing, communications, content strategy or related fields
Experience with economic development, government communications, workforce or B2B audiences
Experience shaping brand messaging or serving as a voice owner for a major organization
Experience with content planning, editorial calendars and cross-channel campaigns
Benefits
Health insurance
Dental
Vision plans offered at a low cost
Company
State of Maryland
Maryland is on the path to becoming the best state in the nation.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Michael Piercy
Senior Advisor for Program Innovation to the Chief Technology Officer State of Maryland, MDTHINK
Michele Thomas
Chief Technology Officer, State of Maryland
Company data provided by crunchbase