Bamboo Works · 1 day ago
Growth Marketer (Tourism)
United States
Full-time, Part-time
Remote
Senior Level
$400/mo - $800/mo
5+ years expBamboo Works is a Cape Town-based tourism company seeking a Marketing Strategist to lead its marketing function end-to-end. The role involves designing and executing marketing strategies to enhance brand engagement and drive bookings, while managing a team and ensuring measurable results.
Outsourcing/Offshoring
Responsibilities
Own and manage the full marketing function
Develop and execute a comprehensive marketing strategy aligned with business objectives and seasonal demand
Translate business goals into actionable campaigns, content plans, and measurable KPIs
Provide regular performance updates, insights, and strategic recommendations to the founder and team
Plan, create, and publish high-quality content across Instagram, TikTok, and other relevant platforms
Transform raw tour photos and videos into engaging, conversion-driven content
Grow existing social media accounts from established presence to category-leading brands
Maintain a consistent posting schedule and actively drive audience engagement
Drive measurable growth in followers, engagement, and inbound inquiries
Manage, test, and optimize paid advertising campaigns where applicable (Meta, TikTok)
Implement targeted strategies to increase bookings during low-season periods
Monitor performance metrics and continuously optimize based on data and insights
Ensure timely, professional responses to social media and digital inquiries
Develop templates and workflows to efficiently handle common booking-related questions
Collaborate on CRM or inbox management processes to prevent missed opportunities
Qualification
Required
5–10+ years of marketing experience, preferably within tourism, travel, lifestyle, or experience-driven brands
Demonstrated success in scaling marketing channels beyond the early growth stage, not solely launching from zero
Strong strategic capability combined with a hands-on execution mindset
Ability to operate effectively as a standalone marketing lead, taking full ownership of outcomes
Solid understanding of seasonality and capacity-based business models
Confident, clear communicator capable of leading initiatives with minimal oversight
Data-informed, results-oriented, and proactive in identifying and driving opportunities
Company
Bamboo Works
At Bamboo Works, we make hiring overseas easy, accessible, and affordable.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase