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Southwest Airlines · 2 days ago

Social Media Content and Public Relations Summer 2026 Internships

TX-Dallas

Full-time

Onsite

New Grad

$20/hr - $22/hr

Southwest Airlines is a major airline committed to providing a stable work environment and opportunities for personal growth. They are seeking a Social Media Content and Public Relations Intern for the summer of 2026 to assist in creating engaging social media content, supporting external communications, and collaborating with various teams to enhance the brand's presence.

Public Transportation

Growth Opportunities

No H1B

Responsibilities

Assist in the collaboration with teams and clients across Southwest to develop creative social media content, write copy, and implement strategies that align with the brand’s goals and objectives

Assist to produce compelling and original social media content for various social media and digital platforms in visual and written formats

Monitor content performance metrics to assess the effectiveness of content strategies and campaigns

Assist in creating and executing social media strategies that drive organizational performance in the areas of Communication, Marketing, and Engagement

Research trending topics, hashtags, and best practices to optimize content

Collaborate with the marketing team on campaigns and creative ideas

Qualification

Social media content creationPublic relationsVideo productionMicrosoft OfficeContent strategyPublic speakingOral communicationWritten communicationTeam collaborationAttention to detail

Required

Excellent oral and written communication skills required

Must possess a strong proficiency of the English language, including superior grammar, spelling, and organizational skills

Ability to write in the Brand Voice

Proficiency with Microsoft Office applications, specifically Word, Excel, and PowerPoint, is required

Possess a strong understanding of how Customers and Employees use communication channels to communicate with the Southwest Brand

Ability to work independently and the willingness to function as part of a Team

Ability to handle multiple projects under tight deadlines and work well under pressure

Must have ability to comprehend, proofread, and edit a variety of documents with a keen eye for accuracy and attention to detail

Must handle confidential and sensitive information with the utmost professionalism

Must be able to present self well to meet public and present in large or small settings

Public speaking skills and/or experience a plus

Strong knowledge and understanding of social and digital media landscape

Knowledge of social media tactics that drive organizational performance in the areas of Communication, Marketing, and Engagement

Ability to identify and curate stories through social media engagement and/or listening tools

High School Diploma, GED or equivalent education required

Progress towards degree, major, or minor in Communications, Public Relations, Journalism, Marketing, Digital Media OR similar degree

To be eligible you must be currently enrolled as a full-time student (as defined by your university) at the time of application and during your internship

Minimum 2.5 cumulative GPA at the time of application

Must be at least 18 years of age

You must have a valid U.S. Social Security Number to complete the full hiring process