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eTeam · 1 month ago

Senior Specialist - Digital Marketing, Social and Paid Media

Fiskdale, MA

Full-time

Hybrid

Mid, Senior Level

$30/hr - $31/hr

4+ years exp

eTeam is seeking a Senior Specialist in Digital Marketing, Social and Paid Media to support the strategy and execution of marketing for MWI Animal Health's global portfolio. The role involves developing social media strategies, managing paid media campaigns, and creating engaging content to drive audience growth and engagement.

Information Technology

Growth Opportunities

Responsibilities

Lead the development and execute on a comprehensive social media strategy that aligns with brand values and business goals of MWI’s animal health brands globally focused on Securos (e.g. US, UK, Nordics)

Define channel-specific goals, content approaches, and audience engagement strategies supported by deep audience research, key performance data, and insights

Implement strategies to increase reach, engagement, and community building across all social channels

Lead the planning and execution of paid digital marketing strategies across social, search, and display channels to maximize visibility and return on ad spend that aligns with brand values and business goals of MWI’s animal health brands globally (e.g. US, UK, Nordics)

Oversee the paid digital advertising strategy including media planning, campaign setup and execution, analysis, reporting, and optimization focusing on maximizing return on ad spend across search, social, and display platforms

Monitor budget allocation, ensuring optimal spend across campaigns to maximize ROI as well as recommendations to improve ROI for brand reach

Develop and direct the implementation of a wide range of content forms, including video, text, still imagery, graphics, animation, and other content forms that best utilize the technology available on any given channel to achieve organic social media and paid media strategic objectives

Ideate, build, shoot, and edit effective stories that match the tone of each social platform

Work collaboratively with Creative Services and other team members to bring ideas from concept to completion

Work closely with digital marketing team to adapt successful social media content for other channels (website, email, etc.) as appropriate

Act quickly on real-time or trending opportunities to enhance engagement and visibility, editing quickly and efficiently to deliver high-quality work, on-time and with accuracy

Own the day-to-day publishing and distribution of content across organic social media and paid media channels

Develop and manage a comprehensive social media content calendar that aligns with strategic objectives and business goals

Foster a strong online community by responding to comments, messages, and mentions promptly and professionally. Encourage conversation and interaction among our followers

Utilize data-driven insights to adjust the social media strategy and optimize results for each channel

Own performance measurement and reporting for all social and paid campaigns

Monitor and analyze social media performance using data and analytics tools to track the effectiveness of content and campaign ROI

Provide regular reports internally cross-functionally analyzing data, insights, and optimization with recommendations to make data-driven improvements

Qualification

Digital Marketing StrategySocial Media ManagementContent CreationPaid Media CampaignsSEM/SEOData AnalysisGoogle Web SuitePhotographyVideographyGraphic DesignHTMLCSSCollaborationProblem SolvingCommunicationCreativity

Required

Requires broad training in fields such as marketing, public relations, communications, business administration or similar vocations generally obtained through completion of a four-year bachelor's degree or equivalent work experience

Normally requires 4-6 years of digital marketing experience, preferably including support of website operations, email marketing, SEM/SEO, social media, display advertising, retargeting, analysis, reporting and insights

Prior experience with campaign marketing and design a plus, as well as experience working with cross-functional teams

Experience in animal health/industry highly preferred

Demonstrated knowledge and practical campaign command of integrated digital marketing and the following individual digital disciplines: building, publishing, and maintaining paid media campaigns; setting up paid media analytics infrastructure to measure ROAS

Demonstrated knowledge and practical campaign command of integrated digital marketing and the following individual digital media: photography, videography, video and photo editing, graphic design, and knowledge of social media platforms' native tools to create a wide range of content that suits the moment and the idea

Proven experience and expertise in growing a loyal and engaged social media following (preferable in B2B)

Ability to translate campaign data and provide analysis and reasoning for performance trends and future recommendations

Highly creative and innovative with experience in identifying target audiences and creating digital campaign content in-line with brand guidelines that engage, inform and motivate

Strong knowledge of current social media platforms, trends and best practices including knowledge of social media platforms' native tools to create a wide range of content

Demonstrable experience managing SEM/SEO

Proficiency in Google Web Suite (analytics, tag manager, etc)

Basic knowledge of HTML and CSS a plus

Highly collaborative approach and strong comfort level working in a cross-functional, matrixed work environment

Service-oriented and flexible to meet changing demands

Excellent problem-solving skills; ability to resolve issues effectively and efficiently

Ability to manage workload and conflicting priorities to meet deadlines

Can influence without title authority

Communicates candidly, respectfully while defending point of view

Models behaviors consistent with a high-performance culture

Not intimidated by ambiguity or change

Driven to create a world-class customer experience

Desire for exceptional business results and positive social impact

Highly innovative and analytical, as well as an ability to navigate ambiguity while investigating complex challenges across all marketing opportunities

Demonstrates creativity, initiative, and resilience in a fast-paced environment