Tennessee Board of Regents (TBR) · 1 day ago
Web and Digital Content Coordinator
Dyersburg, TN
Full-time
Onsite
Entry, Mid Level
$34K/yr - $46K/yr
1+ years expTennessee Board of Regents is seeking a dynamic and innovative Web and Digital Content Coordinator to join their marketing team. The successful candidate will develop, manage, and optimize digital content across various platforms, focusing on social media and website management to enhance the college's online presence and engage students.
Higher Education
Responsibilities
Develop and execute a comprehensive social media strategy to increase engagement and community presence
Create, curate, and schedule compelling content across all social media platforms
Monitor, analyze, and report on social media performance metrics to inform future strategies
Proofreads all Marketing and Public Relations materials
Assist with writing and proofreading press releases for media outlets
Collaborate with internal departments to produce engaging digital content that aligns with the college’s brand voice and goals
Assist in the development and execution of brand marketing campaigns that enhance college visibility and attract students
Write, edit, and proofread content for various platforms, ensuring clarity, consistency, and adherence to branding guidelines
Create reels, videos for social media platforms, and website content
Provide coverage of college events and take photographs as requested
Oversee the college website’s content management system (CMS) to ensure timely updates and accurate information
Optimize website content for SEO to improve visibility and reach
Collaborate with IT and design teams to enhance user experience and interface
Ensure all digital content meets accessibility standards and guidelines established by the Web Content Accessibility Guidelines (WCAG) and the Department of Justice (DOJ) digital accessibility guidelines for state and local governments to ensure online services are accessible to people with disabilities
Conduct regular audits of website and social media content to ensure compliance with accessibility best practices
Coordinate content projects from ideation through publication, working with various stakeholders to achieve project deadlines and objectives
Assist in organizing and promoting college events through digital platforms
Other duties as assigned
Qualification
Required
Knowledge of Adobe Creative Suite software, Photoshop, Flash, Dreamweaver, InDesign, Illustrator, as well as other content production software such as BoxOut, Corel, and other editing/developing software
Previous knowledge of website management software such as Presto Sports, Drupal, WordPress, or other similar platforms
Demonstrated effectiveness in communication skills required
Excellent writing, grammar, and spelling skills
Computer skills in Microsoft Office, including Word, PowerPoint, and Excel
Experience with and proficient knowledge of digital and social media marketing. This includes, but is not limited to, Facebook, X, YouTube, Instagram, LinkedIn, and Snapchat
A minimum of one year of full-time relevant experience in graphic design and/or website management is required
A minimum of an Associate degree and two years of full-time marketing or design experience in lieu of a bachelor's degree
Preferred
A bachelor's degree in marketing, public relations, information technology, graphic design, or a related field is preferred
A strong background in graphic design and experience in website management are highly preferred
Benefits
Vacation and Sick Leave
14 paid holidays
Medical, dental, vision and life insurance
Retirement plans
Optional 401K and 403B Deferred Compensation Plans
Educational benefits for the employee and their spouse and dependents
State Employee Discount Program with over 900 merchants
Company
Tennessee Board of Regents (TBR)
TBR - The College System of Tennessee is the state’s largest public higher education system, with 13 community colleges, 23 colleges of applied technology (TCATs) and the online TN eCampus serving approximately 170,000 students.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Diane Bonner, CAP
Administrative Professional to the CIO
Jon Calisi
Deputy Chief Information Officer
Recent News
Seattle TechFlash
2025-03-28
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