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Bidease · 2 days ago

Director, Content & Digital Marketing

United States

Full-time

Remote

Director/Executive

7+ years exp

Bidease is seeking a Director of Content & Digital Marketing to lead their market narrative and digital presence. The role involves overseeing content creation, managing digital experiences, and collaborating with various teams to ensure effective messaging and program execution.

AdvertisingAdvertising PlatformsApp MarketingDSPMachine LearningMobile Advertising

Growth Opportunities

Responsibilities

Own Bidease’s editorial direction and core market narrative, ensuring clarity and consistency across web, email, reports, events, community, and product-facing content

Create, edit, and oversee high-quality content for senior mobile app growth leaders (Directors, VPs, Heads of Growth, UA, and Monetization)

Design and operate AI-enabled content workflows, including research, synthesis, drafting, repurposing, and multi-format production

Own the digital experience on Bidease.com, including messaging, structure, and user journeys

Design, build, and run lifecycle and email programs in HubSpot, integrated with events, CRM, and sales motions

Activate and distribute content across LinkedIn, email, paid channels, and community touchpoints, balancing organic and paid amplification

Turn events, webinars, reports, and industry gatherings into repeatable content engines, not one-off moments

Build and improve content-driven GTM systems across HubSpot, CMS, AI tools, and distribution workflows

Partner closely with sales, product, and leadership to ensure messaging reflects market reality, customer needs, and revenue priorities

Qualification

B2B SaaS experienceContent creation for mobile appsLifecycle marketingGenerative AI fluencyGTM operationsDigital program designContent systems managementEmail marketingCommunity engagement