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MGM Resorts International · 1 week ago

Paid Media Manager - Regional Properties

LV Metro Area

Full-time

Onsite

Mid Level

3+ years exp

MGM Resorts International is a leader in the entertainment industry, seeking a Paid Media Manager to drive strategic media initiatives across various verticals. The Media Manager will lead the execution of integrated media strategies, negotiate media placements, and collaborate with internal teams to optimize campaigns for regional properties.

GamblingHospitalityResorts

Responsibilities

Develop, execute, and optimize integrated media strategies for regional properties, in collaboration with internal teams, media vendors, and agencies

Negotiate and execute integrated media placements, programmatic digital buys, and leverage audience/behavioral segmentation, re-targeting, and sequential messaging to meet and exceed key performance indicators

Maintain a deep understanding of property verticals, corporate initiatives (e.g., MGM Rewards, Leisure Sales), and partners (e.g., Cirque du Soleil, SBE, TAO), while ensuring that media campaign activities are transparent across all teams

Ensure business objectives and historic campaign learnings are incorporated into media strategies, and coordinate the workflow of internal/external resources, industry insights, and execute property, vertical, and corporate campaigns

Collaborate with Brand Marketing and internal property teams to ensure the accurate execution of media deliverables across lines of business

Serve as a subject matter expert, providing recommendations to property/vertical, corporate, and partner marketing contacts, and proactively identifying areas for improvement and optimization

Partner with other media managers, brand, analytics, and creative services/organic social to track and effectively manage property, vertical, and partner media budgets, ensuring accuracy and timely payment to MGM Resorts International’s direct media partners

Perform additional job-related duties as requested

Qualification

Integrated media strategiesDigital media experienceAudience segmentationMarketing campaign executionAnalytical mindsetAgency relationship managementCommunication skillsRelationship-building skills