Crossing Hurdles ยท 1 week ago
Digital Marketing Analysts | Remote
Crossing Hurdles is seeking a Digital Marketing Analyst to analyze multi-channel advertising performance. The role involves extracting and reconciling campaign data, monitoring KPIs, and creating dashboards and reports to optimize marketing efforts.
Staffing & Recruiting
Responsibilities
Analyze multi-channel advertising performance across Google Ads, Facebook, LinkedIn, TikTok, and similar platforms
Extract, clean, and reconcile campaign data to ensure accuracy and consistency
Calculate and monitor KPIs including CTR, CPC, CPA, ROAS, conversion rates, and spend efficiency
Compare performance across time periods and against budget and target benchmarks
Audit GA4 tracking setups, conversion events, and attribution accuracy using Tag Assistant
Build and manage UTM tracking structures and campaign naming conventions
Create dashboards, visual reports, and insight summaries using Google Sheets, PowerPoint, or Data Studio
Develop budget optimization models, cohort analyses, and retention insights using historical data
Segment CRM and customer data to generate targeting and optimization recommendations
Qualification
Required
Strong years of experience in digital marketing analytics, performance marketing, or marketing operations
Strong proficiency in Google Analytics 4, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Sheets
Deep understanding of performance marketing KPIs and spend tracking
Hands-on experience with Excel-based modeling, funnel analysis, and cohort segmentation
Familiarity with UTM tracking, tag auditing tools, and attribution model comparisons
Exceptional attention to detail in calculations, reporting, and data visualization
Ability to work independently in a remote, contract-based environment and meet reporting deadlines
Company
Crossing Hurdles
At Crossing Hurdles, we specialise in customised recruitment and staffing solutions designed to drive success for businesses and professionals.
Funding
Current Stage
Early StageCompany data provided by crunchbase