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Lalamove · 4 days ago

Digital Marketing Executive

New York, United States

Full-time

Onsite

Mid Level

3+ years exp

Lalamove is a company that connects drivers and customers through innovative delivery technology. They are seeking a Performance Marketing Executive to drive user acquisition growth in the New York market through data-driven online advertising strategies and campaign optimization.

AppsDeliveryLogisticsSupply Chain ManagementTransportation

Responsibilities

To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget

To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysis

Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platforms

To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives

To be able to find creative online campaigns to move User and Driver Acquisition numbers

To be able think from a perspective of a user or a driver & build user journeys which are seamless

Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time

Qualification

Performance MarketingGoogle AdsFacebook AdsData AnalysisSEO OptimizationA/B TestingDigital Marketing FunnelsGoogle AnalyticsGoogle Search ConsoleFacebook Ad ManagerMultitaskingUser EmpathyIndependenceCommand of EnglishProblem-solving