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UJA-Federation of New York · 1 week ago

Paid Media Associate, Digital Solutions

New York, NY

Full-time

Onsite

Entry, Mid Level

$66K/yr - $68K/yr

1+ years exp

UJA-Federation of New York is seeking a Paid Media Associate to manage their digital marketing efforts. In this role, you will assist in executing and optimizing paid media campaigns across various digital channels, collaborating with internal teams and external vendors to improve campaign performance.

Non Profit

Responsibilities

Assist in the setup and programming of paid media campaigns across various platforms, including Meta, Google Ads, and programmatic platforms

Implement audience targeting and ad placements as directed by the Senior Digital Strategist

Ensure accurate tagging and tracking for campaign performance monitoring

Monitor live campaigns to ensure proper delivery and performance

Assist with basic optimizations, such as adjusting bids, budgets, and targeting parameters under the guidance of the Manager

Identify and escalate performance issues or opportunities for improvement

Compile performance data and assist in preparing reports on key campaign metrics (e.g., impressions, clicks, conversions)

Contribute to post-campaign analyses to evaluate outcomes and identify learnings

Work closely with creative teams to ensure timely delivery of assets for campaigns

Communicate with external vendors and platform representatives to address issues or gather insights

Support cross-departmental collaboration to align paid media efforts with broader organizational goals

Stay updated on platform updates, best practices, and industry trends

Assist in testing new ad formats, targeting capabilities, and emerging platforms

Qualification

Google AdsMeta Ads ManagerDigital advertisingData analysisProgrammatic platformsA/B testingAttention to detailEffective communicationOrganizational skills