Sr Manager Digital Insights & Analytics jobs in United States
cer-icon
Apply on Employer Site
company-logo

Ulta Beauty · 1 day ago

Sr Manager Digital Insights & Analytics

Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. They are seeking a strategic and hands-on Senior Manager of Digital Insights & Analytics to lead digital performance analytics and deliver impactful insights across eCommerce. This role involves understanding customer engagement online and driving business growth through data-driven insights.

BeautyConsumer GoodsCosmeticsRetail
check
H1B Sponsor Likelynote

Responsibilities

Define and evolve digital analytics strategies, frameworks, and KPIs aligned to overall business and customer experience goals
Own the execution of digital analytics and uncover meaningful insights to optimize web and app experiences
Oversee the implementation, governance, and utilization of Adobe Analytics and support migration efforts to Customer Journey Analytics (CJA) in collaboration with Personalization Product PODs and Strategic Analytics Teams
Translate complex data into compelling stories and recommendations that influence and drive decisions across Digital Experience, Digital Product, Merchandising, Content, Marketing, etc
Analyze user behavior, engagement patterns, and conversion funnels to identify opportunities to improve site performance, content effectiveness, and merchandising impact
Coach, mentor, and develop a team of digital analysts into a high-performing analytics team - fostering curiosity, technical growth, and storytelling excellence
Deliver regular readouts and present findings on digital performance, user engagement, and optimization opportunities to executives and cross-functional partners
Serve as the analytics liaison between business stakeholders and technical teams to translate business questions into measurable analyses
Closely collaborate with the Experimentation team - supporting UX, Digital Experience, Product PODs, etc. to define success metrics, establish testing strategies, and identify opportunities for improvement through analytics
Partner cross-functionally with Data Capture and Engineering teams to enhance Adobe Analytics measurement capabilities and troubleshoot any technical data issues - ensuring accurate tagging, reliable data, and insightful reporting
Manage relationships with key internal partners/departments and ensure their needs are understood and met - follow up to understand how analytics impacted overall business objectives and goals and make course corrections for future analyses, as needed

Qualification

Adobe AnalyticsDigital analytics strategyData storytellingCustomer Journey AnalyticsData visualizationA/B testingCuriosityLeadershipCommunication skillsStrategic thinkingCollaboration

Required

Bachelor's degree in Analytics, Marketing, Business, or related field
8+ years of experience in digital analytics
At least 3 years in a leadership role managing a team of direct and in-direct reports, ideally within a retail environment
Advanced proficiency in Adobe Analytics
Excellent communicator and data storyteller with the ability to influence cross-functional partners
Strategic thinker with a strong bias for action and results
Deep curiosity about consumer behavior, brand storytelling, and digital experience innovation
A basic understanding of tag management systems (Tealium, mParticle, etc.) and some experience collaborating with Tag Management/Technical teams
Strong data visualization skills using Adobe Analytics Workspace, Tableau, Power BI, etc
Expertise with Excel

Preferred

Some experience with Customer Journey Analytics (CJA)
Some familiarity with A/B testing processes and tools like Adobe Target and A/B Tasty
Working knowledge of SQL and digital data structures a plus, but not required

Benefits

Paid time off
Health
Dental
Vision
Life and disability benefits

Company

Ulta Beauty

company-logo
Ulta Beauty is a beauty retailer that offers a wide range of products including cosmetics, fragrances, skincare, and hair care.

H1B Sponsorship

Ulta Beauty has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (9)

Funding

Current Stage
Public Company
Total Funding
$266.3M
Key Investors
Berkshire HathawayDimensional Fund Advisors
2024-08-14Post Ipo Equity· $266.3M
2016-10-11Post Ipo Equity
2007-10-25IPO

Leadership Team

leader-logo
Chris Lialios
Interim Chief Financial Officer
linkedin
leader-logo
Kecia Steelman
President & Chief Operating Officer
linkedin
Company data provided by crunchbase