Advantage Solutions · 1 month ago
Lead Market Research Senior Analyst
Advantage Solutions is one of North America’s leading sales and marketing agencies specializing in outsourced sales and marketing services. The Lead Market Research Senior Analyst is responsible for delivering actionable insights through designing and executing research projects, managing research processes, and synthesizing data into strategic recommendations that drive growth for clients and business partners.
ConsumerMarketingRetail
Responsibilities
Leverages and organizes data for insight driven analytics in support of new item initiatives and assortment opportunities
Develops promotion and merchandising recommendations
Expert in insights best practices with the ability to identify evolving needs and actively develop solutions
Works independently with minimal supervision to solve complex problems
Proactively identifies and is responsible for making improvements to team processes enhancing the quality of deliverables across the team; viewed as a go-to resource, having a specialty within a system or process
Interacts with client partner senior leadership to develop longer term brand strategies
Has established relationships and collaborates with team members
Independently manages a varying number of clients with mostly complex categories, relationships, and business requests
Engages in the ongoing business planning process for each assigned client, focusing on shopper-based strategies and initiatives
Ensures that strategies and deliverables are aligned with clients’ goals and expectations
Actively identifies opportunities for upselling and cross-selling
Anticipates business needs by proactively identifying challenges and opportunities
Creates insight driven presentations with actionable tactics and strategies
Proficient in secondary data sources and uses them to develop presentation depth
Develops creative presentations with an eye toward storytelling, focused on flow, visualizations, headlines, and using branding guidelines
Proactively conducts secondary research to find answers and share solutions with clients and peers
Actively participates in team building and best practice sharing to increase team effectiveness
Mentors and coaches new team members
Qualification
Required
Bachelor's degree in Market Research, Business, Statistics, Economics, or related field
5–7 years of experience in market research or consumer insights, with a proven track record of managing projects independently
Expertise in both qualitative and quantitative research methods
Strong proficiency with survey platforms (e.g., Qualtrics) and experience managing sample providers
Advanced analytical skills with the ability to synthesize data into meaningful insights
Excellent communication skills, with experience presenting findings to clients and business partners
Ability to manage multiple projects simultaneously in a fast-paced environment
Education Requirements: Bachelor's degree
Experience Requirements: 6–8 years experience in relevant field
Travel requirement: No travel requirements
Intellectually curious, eager to problem solve, and a quick learner
Well-organized and strong attention to detail and accuracy
Demonstrated ability to work with large datasets; appetite for numbers and analytics
Deep experience with application of shopper panel data and geodemographic data sets
Ability to work independently in a fast-paced environment
Ability to work effectively and collaboratively as part of a team
Ability to confidently work with client, customer, and internal leadership
Demonstrated ability to effectively prioritize business requests
Creativity with a passion for building visually compelling presentations
Good communication – written and oral – skills and strong interpersonal skills
Strong work ethic and desire to succeed
Demonstrated forward-looking, strategic thinking ability
Proven analytical skills with the ability to interpret data, problem solve, and translate into action-oriented recommendations and directions
Ability to lead a client through a customer-driven, shopper-based strategic category plan
Demonstrated consulting and influence skills with retailers, clients, and direct reports
Incorporates all available data sources (POS, scan, panel, shopper, demographic, shopper) into a comprehensive solution
Proficient in office productivity software
Preferred
CPG Category Management experience is a plus
Technical certifications are a plus
Syndicated Data and Category Management experience preferred
Benefits
Opportunity to lead high-impact research initiatives for top brands as a senior-level contributor.
Collaborative, innovative team environment within Advantage Solutions.
Professional growth and development through exposure to diverse industries and methodologies.
Competitive compensation and benefits package.
Company
Advantage Solutions
Advantage Solutions is a premier sales and committed to building brand value for our clients and customers.
H1B Sponsorship
Advantage Solutions has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (7)
2023 (5)
2022 (2)
2021 (3)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$3.35BKey Investors
Juggernaut Capital Partners
2020-10-29IPO
2020-10-28Post Ipo Equity· $855M
2020-10-28Post Ipo Debt· $2.5B
Leadership Team
Recent News
2025-11-08
2025-11-08
2025-10-10
Company data provided by crunchbase