GamblingCareers.com · 3 months ago
Asia Affiliate Manager
United States
Full-time
Remote
Mid, Senior Level
3+ years expGamblingCareers.com is launching a new online casino and sportsbook, 2up.io, focused on the iGaming industry with an emphasis on cryptocurrency. They are seeking an experienced Asia Affiliate Manager to lead marketing strategies and user acquisition efforts in Asian markets, including China, Vietnam, Japan, and Korea.
Casino
Responsibilities
Leverage your strong network of affiliates, KOLs/influencers, and community/online forum resources to rapidly build traffic channels and drive user acquisition in the platform’s early stage
Recruit & Onboard new affiliate partners aligned with our brand values and audience
Nurture Relationships with existing partners through clear communication, support, and incentive programs
Campaign Development & Execution: Design and launch impactful affiliate campaigns with tailored promotions, creative assets, and landing pages
Budget Oversight: Manage marketing spend effectively, ensuring strong ROI
Operational Support: Provide hands-on assistance to streaming and affiliate partners across campaign cycles
Develop and execute comprehensive marketing strategies to strengthen brand visibility and accelerate user growth across Asian markets
Plan and run localized campaigns: online advertising, content marketing, community activations, and influencer collaborations
Analyze user behavior and market data to refine acquisition strategies and optimize conversion funnels
Craft culturally relevant messaging and promotional content tailored to target audiences
Collaborate closely with product, design, tech, and customer support teams to ensure seamless execution of campaigns
Deliver regular market insights and competitor analysis to stay ahead of trends and sharpen strategy
Qualification
Required
3+ years of marketing experience, preferably with a background in iGaming, crypto, esports, gaming platforms, or online gambling industries
Possesses strong resources across online and offline channels, including affiliates, KOLs, livestreamers, influencers, forums, communities, and private traffic networks, with the ability to rapidly scale user acquisition
Familiar with Asian market channels, such as Telegram, TikTok, Xiaohongshu, Twitch, Kick, influencer/affiliate partnerships, community operations, other sports-focused livestream platforms or marketing groups
Experienced in overseas Asian markets, including China, Vietnam, Japan, Korea and developed Asian countries
Proven track record in brand building, campaign planning, and user growth
Capable of independently planning and executing brand campaigns that drive engagement
Well-versed in platforms like Telegram, Discord, crypto-related forums, and other Asian user communities
Proficient in data analysis tools, with a results-driven and self-motivated mindset
Comfortable working in a fully remote environment, with strong cross-functional communication skills
Strong English communication skills, both written and verbal
At least one Asian language (Chinese, Vietnamese, Japanese, Korean or others)
Preferred
Established online affiliate networks
Established offline affiliate networks
Relationships with KOLs, streamers, influencers
Familiarity with Telegram/Discord/forums etc. where crypto & casino players gather
Experience in private traffic (WeChat groups, Telegram communities etc.)
Knowledge of CPS/CPA and revenue-sharing models
Familiar with the top online crypto casino industry, especially in terms of market trends and user operations
Well-versed in both Asian and international online sports betting markets
Experience in managing or helping build Asian market growth strategies from the ground up
Company
GamblingCareers.com
GamblingCareers.com is the leading job board for the iGaming and Online Gambling industry, dedicated to bridging the gap between talented job seekers and top employers in the sector.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase