LettrLabs · 2 weeks ago
Lead Product Marketing Manager
Los Angeles, CA
Full-time
Onsite
Senior Level
$150K/yr - $190K/yr
5+ years expLettrLabs is seeking a Lead Product Marketing Manager to own their product narrative end-to-end. This role involves defining market positioning, product differentiation, and ensuring customers understand the value of LettrLabs' offerings throughout their journey.
Direct MarketingMarketingMarketing Automation
Responsibilities
Own product launch in partnership with Product including planning, enablement, and post launch performance tracking
Define and evolve LettrLabs core positioning, messaging, and value propositions across the product portfolio
Build ICP and vertical-specific positioning frameworks across Home Services, E commerce, Non profits, Real Estate, and B2B SaaS
Own product messaging across all customer facing touchpoints including website, sales collateral, lifecycle marketing, onboarding, and social
Develop scalable customer education and content assets that reinforce use-case clarity and value realization
Own the customer case-study and proof program from narrative development through distribution
Conduct market, customer, and competitive analysis to inform positioning and influence product direction
Partner closely with Product, Sales, Growth, and Customer Success to ensure consistent storytelling across the customer lifecycle
Own product roadmap storytelling to drive retention and expansion
Lay the messaging and enablement foundation for future growth channels (paid, partnerships, affiliates, referrals)
Qualification
Required
5 plus years of experience in Product Marketing
Proven experience owning positioning across multiple industries or customer segments
Strong bias toward action and comfort owning ambiguous problems
Ability to translate complex products into clear business value
Exceptional written communication and storytelling skills
Demonstrated cross functional leadership with Product, Sales, Growth, and Customer Success
Comfort operating in fast moving, lightly structured environments
Preferred
Experience marketing to Home Services or E commerce audiences
Experience repositioning legacy or offline categories through technology
Experience in early stage or fast scaling companies
Benefits
Equity
Benefits
Company
LettrLabs
B2B marketing company that created handwritten direct mail
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase