Apply on Employer Site

DISH TV · 1 day ago

Digital Marketing Lead - Website

Englewood, CO

Full-time

Onsite

Mid Level

$72K/yr - $103K/yr

3+ years exp

EchoStar is reimagining the future of connectivity, encompassing various services including satellite television and smart home installation. The Digital Marketing Lead will drive onsite engagement and conversion for DISH and Sling websites, collaborating with multiple teams to develop strategies and optimize performance.

AudioSatellite CommunicationTelecommunicationsWireless

No H1B

Responsibilities

Provide strategic ecommerce guidance on marketing projects that support new customer acquisition activities on Sling.com and Dish.com

Develop a site merchandising calendar in collaboration with the Strategy team

Create and maintain site experiences in collaboration with brand and design teams inclusive of landing pages, personalization and promotions

Proactively create, monitor and share reporting to identify opportunities to improve the performance of site experiences and marketing campaigns

Partner with experimentation and personalization groups to test and scale site improvements

Work with customer insights and analytics teams to understand consumer pain points

Provide input to product and UX site enhancements to improve site capabilities

Use best practices, industry insights and competitive reviews to identify opportunities for conversion improvement

Act as the voice of the customer to assess and provide feedback on media to site journeys

Effectively manage collaborative work with cross functional partners including marketing, media, product and IT

Qualification

Digital marketingEcommerce experienceAdobe AnalyticsWeb developmentProject managementInterpersonal skillsCommunication skills

Required

3-5 years of experience in digital marketing, site merchandising or ecommerce

Experience in both leading and implementation of successful website campaigns

Understanding of web development, web design and content best practices

Sound qualitative and quantitative analytical skills and experience with analytics programs such as Adobe Analytics, Google Analytics or Quantum Metrics

Strong organizational and project management skills to prioritize projects

Strong interpersonal and communication skills with experience collaborating with cross functional teams