Afina · 1 day ago
Head of Finance – E-Commerce & Operations
Austin, TX
Full-time
Hybrid
Lead/Staff, Director/Executive
4+ years expAfina is a growing e-commerce brand focused on building high-quality consumer products with a strong emphasis on operational excellence and financial discipline. They are seeking a hands-on Head of Finance who will own the financial function and play a critical role in operational planning and cost optimization. The role involves overseeing all financial and accounting functions, cash flow forecasting, inventory planning, and ensuring financial visibility and discipline for profitable scaling.
Consumer Goods
Responsibilities
Own and oversee all accounting and financial reporting
Maintain accurate and timely P&L, balance sheet, and cash flow statements
Ensure financial controls, compliance, and clean monthly closes
Manage relationships with external accountants, tax advisors, and auditors
Build and maintain detailed cash flow projections
Monitor liquidity and runway
Proactively identify upcoming cash constraints and financing needs
Support pricing, margin, and unit economics analysis
Build and maintain inventory forecasting models
Determine reorder points, lead times, and optimal inventory levels
Align inventory planning with sales forecasts, marketing spend, and seasonality
Work closely with operations, supply chain, and marketing teams
Identify and execute cost-saving opportunities across the company
Analyze COGS, fulfillment, logistics, marketing efficiency, and overhead
Implement systems and processes to improve financial and operational efficiency
Track ROI on major initiatives and spend categories
Qualification
Required
4+ years of experience in finance, accounting, or operations
Prior experience as a CFO, Head of Finance, or senior finance leader
Strong e-commerce background (DTC preferred)
Hands-on experience with financial modeling and forecasting
Hands-on experience with inventory planning and supply chain economics
Hands-on experience with cash flow management
Deep understanding of unit economics and margins
Comfortable working in a fast-moving, founder-led environment
Highly analytical, detail-oriented, and operationally minded
Preferred
Experience building systems from scratch is a plus
Benefits
Opportunity to play a key leadership role in a growing e-commerce brand
Direct impact on profitability and scalability
Close collaboration with the founder and leadership team
Ability to shape financial and operational systems from the ground up
Company
Afina
Build the future of clean water with Afina. Afina is one of the fastest-growing e-commerce brands in the beauty space.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase