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Puzzle · 1 day ago

Senior Manager, Demand Generation- Accounting Channel

United States

Full-time

Remote

Senior Level

$160K/yr - $180K/yr

6+ years exp

Puzzle is redefining how companies navigate their financials with cutting-edge accounting software that delivers real-time financial insights. They are seeking a Senior Manager, Demand Generation - Accounting Channel to own the demand strategy and drive revenue growth alongside Sales for Accounting Firms.

Financial Services

No H1B

U.S. Citizen Only

Responsibilities

Build and own the demand strategy for the Accounting Channel

Drive measurable growth across MQLs, SQLs, meetings booked, opportunities created, and pipeline generated

Define ICPs, personas, and buying committees inside accounting firms and CAS practices

Map and optimize the full buyer journey- finding friction, acceleration points

Develop and execute integrated programs across channels including but not limited to: email, lifecycle, virtual events, paid, content, field and industry events, and partnerships

Run seasonal motions tied to accounting behavior cycles

Build campaigns-in-a-box that can be reused across partners and sales motions

Collaborate with Sales and Growth to build cohesive GTM plays

Create sales enablement: follow-ups, cadences, talk tracks, one-pagers, comparison sheets, objection handling

Accelerate deals with ABM-style plays and targeted mid-funnel programs

Develop case studies, proof points, testimonials, and ROI stories tailored to accounting firms

Support industry events, conferences, webinars, and regional field meetups

Create programs that turn partners and firms into advocates

Build lifecycle nurtures for trials, referrals, demo-no-shows, and churn-winback

Own funnel dashboards from first touch through revenue

Analyze attribution and ROI- prioritize what works, kill what doesn’t. Share insights proactively with GTM and leadership