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Manus · 1 week ago

Digital Performance and Automation Engineer, Corporate Affairs & Marketing

Waltham, MA

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Manus is a bioalternatives scale-up platform seeking a Digital Performance and Automation Engineer to enhance its corporate marketing efforts. The role involves managing and optimizing omnichannel campaigns, integrating CRM systems, and utilizing AI tools to drive performance and insights for marketing initiatives.

BiopharmaBiotechnologyFood and Beverage

Responsibilities

Set up, launch, and manage campaigns across owned, earned, paid, and social channels – primarily Webflow, LinkedIn, and X

Operate directly in CRM (HubSpot) and digital platforms to ensure flawless campaign delivery

Maintain an omnichannel campaign calendar aligned with corporate and commercial priorities, ICPs, and milestones, in close coordination with the corporate content lead

Track, measure, and report on campaign and channel performance

Advise on setting yearly KPIs, review performance from previous year, and share key learnings

Build dashboards that translate data into clear insights for leadership and internal teams

Recommend optimizations to creative/content leads based on stakeholder and ICP engagement

Run A/B tests and continuously refine campaigns to maximize ROI and relevance

Use AI tools for reporting, insight generation, and workflow automation

Experiment with prompt engineering and other methods to enhance speed, accuracy, and scalability

Stay ahead of emerging AI tools that strengthen campaign execution and analytics

Align campaign execution with Manus’ corporate narrative, value proposition, and stakeholder communications

Provide performance data to support thought leadership, announcements, and corporate storytelling

Monitor media, policy, and competitive trends that shape opportunities with key stakeholders and ICPs

Partner with the corporate content lead and creative team to optimize campaigns against ICP needs

Work with internal stakeholders (Sales, Business Development, Senior Leadership Team) to ensure alignment with customer and partner priorities

Manage external vendors or freelancers as needed for campaign delivery

Qualification

Campaign executionCRM managementData analysisAI tools usageDigital marketingDashboard creationAnalytics toolsCommunicatorProactive mindsetDetail-orientedCollaborative

Required

Four–six years of experience in digital or integrated marketing with a focus on campaign execution and optimization

Proven track record setting up and running CRM- and digital-led campaigns (HubSpot experience strongly preferred)

Strong ability to interpret campaign data, build dashboards, and translate metrics into ICP-specific recommendations

Hands-on experience with analytics tools (Google Analytics, LinkedIn Campaign Manager, SEO platforms, Hotjar, Zapier, etc.), and ability to work closely with our full stack software engineer

Practical experience using AI tools to streamline reporting, analytics, or campaign execution

Detail-oriented and highly organized – able to manage multiple campaigns under tight deadlines

Strong communicator who can present insights clearly to both creative and business stakeholders

A curious, proactive mindset – excited to test, learn, and continuously improve while helping Manus grow into the leading brand in next-generation industrial biotechnology and biomanufacturing

Proven ability to collaborate effectively as part of a high-performing team, including with remote colleagues across multiple locations