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WeAssist.io · 5 months ago

Internal - Marketing Manager

United States

Full-time

Remote

Mid Level

WeAssist.io is a dynamic recruiting firm focused on creating fair opportunities in the business world. They are seeking a Marketing Manager who will lead digital presence, craft campaigns, and connect with clients and candidates while embodying the company's mission of creating meaningful opportunities for global talent.

Consumer Services

Responsibilities

📣 Social Media Marketing + Drive brand awareness, foster community engagement, and increase qualified traffic through a consistent and impactful social media presence + Develop and execute platform-specific strategies across Instagram, TikTok, X (Twitter), and other relevant channels + Share success stories, team culture highlights, and testimonials to humanize the brand and inspire trust + Produce and publish short-form videos (e.g., Reels, TikToks) for educational and high-funnel awareness campaigns + Engage with followers via comments, direct messages, and community posts to maintain a responsive brand presence + Collaborate with the Video Editor to cut and repurpose content from webinars, interviews, and internal calls for social distribution • 📝 Content Strategy & Creation + Develop a cohesive content ecosystem that attracts, educates, and converts leads while reinforcing WeAssist’s brand values + Create long-form blog posts and thought-leadership articles addressing remote hiring trends and client pain points + Develop lead magnets (eBooks, checklists, templates) to capture leads and grow the email list + Write persuasive, on-brand copy for websites, emails, landing pages, ads, and sales assets • 🎨 Brand Identity & Creative Direction + Safeguard and scale a consistent, professional, and emotionally resonant brand presence across all platforms + Create and maintain a comprehensive brand kit, including voice, tone, color palette, and design principles + Define and refine brand messaging that aligns with the company’s mission and audience expectations + Oversee the design of brand assets such as presentations, sales decks, brochures, and one-pagers + Produce visually engaging social media graphics and templates to ensure brand cohesion • 🌟 Online Reputation Management + Strengthen our online credibility by proactively managing feedback and turning satisfied clients into advocates + Respond to online reviews and comments with professionalism and empathy + Encourage happy clients to leave reviews on platforms such as Google, LinkedIn, etc. + Collect, curate, and publish video and written testimonials that showcase client success stories + Implement and promote a referral program that incentivizes client-driven growth + Develop client retention marketing efforts, such as exclusive content or appreciation gifts, to reduce churn. • 📧 Email Marketing Campaigns + Build and nurture relationships with leads and clients through strategic, high-converting email communication + Design and implement lead-nurturing workflows using platforms like HubSpot, ActiveCampaign, or Mailchimp + Plan and send monthly newsletters with updates, resources, and case studies + Craft targeted sales emails to promote services and drive conversions. + Monitor performance metrics to optimize subject lines, content, and CTAs for better engagement • 🌐 Website & SEO (Nice-to-Have) + Assist in managing the company website, ensuring it is fast, mobile-optimized, and visually compelling + Apply on-page SEO best practices to improve keyword visibility and search engine ranking + Recommend UX and conversion rate improvements to boost lead generation and site engagement • 🤖 AI, Automation & Chatbot Operations (Bonus Skills) + Use AI tools to support content creation, email campaigns, and lead segmentation + Build and maintain an internal chatbot using prompt engineering and integrated SOPs + Set up and manage marketing automations using tools like Zapier, Make, and HubSpot workflows