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Elanco · 1 day ago

Digital and E-commerce Leader, US FA Packaged Goods

Indianapolis, IN

Full-time

Hybrid

Senior Level

5+ years exp

Elanco is a global leader in animal health dedicated to innovation and improving the lives of animals. The Digital and E-commerce Leader will drive the digital strategy for the Packaged Goods portfolio, collaborating with marketing teams to enhance Elanco's digital presence and optimize performance metrics.

ManufacturingPetSupply Chain Management

Responsibilities

In partnership with Key Account Managers, participate in business strategy development and design long term account plans, collaborating effectively with cross-functional teams and your accounts to find joint areas of opportunity to drive success

Leads social content strategy with brand managers and agency inclusive of content calendar, community management, and cohesive approach across all social channels (Facebook, YouTube, IG)

Works with digital SMEs and agency to ensure search strategy for PG brands is supported with the right content in the right channel

Acts as liaison with digital, IT, and web partners for activation of Elanco digital strategies (ex.ecommerce, email marketing, FA portal)

Act as a thought leader in defining success criteria, understanding business needs, and improving digital efficiency in an ever-changing business environment

Ability to leverage end consumer data and demographics to define business driving insights

Segment strategy by product class, species, production class, and buyer type; align channel mix (owned portal, distributors, marketplaces) to buyer digital preferences and self‑serve behaviors

Ensure digital content accuracy for indications, use conditions, and cautions as per labels

Qualification

Digital MarketingData AnalysisE-commerce StrategySocial Media StrategyBrand MarketingStakeholder ManagementU.S. Farm Animal KnowledgeCollaborationProblem SolvingProject ManagementCommunication

Required

Bachelor's Degree in Marketing, Business, or Animal science

Ability to work collaboratively and cross-functionally to deliver results and identify business opportunities

5+ years marketing experience

Proven track record of building and cultivating relationships with internal and external stakeholders driving decisions collaboratively, resolving conflicts, and ensuring follow-through

Experience using data analysis, reporting, and forecasting to guide business decisions and solve problems

Track record of developing business plans with a demonstrated ability to navigate ambiguous situations while effectively managing multiple projects and priorities across teams

U.S. Farm Animal industry knowledge