SCOPE Eyecare & Healthcare · 1 day ago
Regional Account Manager
Boston, MA
Full-time
Hybrid
Senior Level
$100K/yr - $115K/yr
5+ years expScope Eyecare & Healthcare is seeking a Regional Account Manager to join their US team, focusing on building relationships with major customers in the Eye Care sector. The role involves sales and business development within a defined geographical area, promoting Scope products and maximizing service-oriented contact with healthcare providers.
Dietary SupplementsHealth CareManufacturingPharmaceutical
Responsibilities
Responsible for the delivery of pre-set objectives on sales, activity and other metrics as defined by Scope
Creates an effective routing to ensure major accounts are developed and sustained. Focuses all activities and promotional spend on pre-defined target customers
Conducts sales calls and presentations with customers in specialised departments in hospitals and other health care institutions
Develop and maintain good selling skills using the Scope Infinity model and use these skills to maximise usage and promotion of products by Heath Care Providers (HCPs)
Uses promotional materials in an appropriate fashion to support the selling messages as set out in marketing plans
Always represents Scope in a professional manner in line with the company values and behaviours
To liaise effectively with Scope colleagues to maximise commercial effectiveness
To liaise effectively with relevant third-party stakeholders to maximise commercial effectiveness. This will involve joint action planning on a regular basis
To proactively seek to share best practice with colleagues both in the same area team, and nationally if appropriate, and to implement best practice in own territory
To liaise with all Scope employees in the same helpful and constructive manner as appropriate
To take the lead on the above activities if working in partnership with colleagues as needed
Conducts monthly analysis of sales and activity for the territory, including the integration of CRM systems to plan effectively
Produces a territory action plan with guidance and direction from line manager and colleagues
Effectively plans activities in advance and updates CRM planner and customer interactions as required
Manages promotional budget effectively to maximise the return on investment. Updates Manager as required
Responds to requests from both customers and Scope colleagues promptly
Monitors performance versus objectives at all times. Updates Manager as required
Seeks guidance and direction as needed but can manage own time effectively to ensure deadlines are met
Maintains and develops strong product and therapy area knowledge, for all Scope promoted products and competitors. Has a detailed understanding of the marketing strategy for those promoted products
Develops and maintains a good knowledge of the Eye Care area in their region. Has a knowledge of the names and positions of all the key individuals in their accounts. Monitors changes in structure, personnel & policy and shares with US Management as appropriate
Monitors the activities of competitors in territory and gives feedback to colleagues, Manager and Marketing on a regular basis
Has an intimate understanding of the account strategy to be adopted in each major account
Coordinates the account planning process with other stakeholders
Takes personal responsibility for the development of a number of Key Opinion Leaders (KOLs)
Qualification
Required
5+ years' experience in Sales in a similar environment is required
Experience in the Eye Care area would be distinct advantage
Track record of having the Drive, Clinical Competency and Interpersonal Savvy to develop and maintain strong relationships with a varied group of HCPs is critical
Energy, resilience and enthusiasm is a key advantage in this role
Has well developed selling skills with a strong focus on customer needs
Proven ability to analyse data and develop effective territory and accounts plans
Track record of monitoring progress and following through as needed
Ability to work well on own initiative within a remote team
Comfortable and capable of communicating with all levels within and outside the business (written and verbal) with a high level of professionalism
Self-motivated and able to demonstrate strong organisation and prioritisation skills
Personal Effectiveness - must be able to work under pressure and autonomously; successfully manage a very diverse and demanding workload
Excellent computer literacy
Skilled in the use of CRM systems and MS Office software (Word, PowerPoint, Outlook and Excel)
Flexible attitude to working hours and willingness to travel across own territory and US (approx 30%)
Preferred
Business or Science related degree desirable
Professional qualifications and memberships desirable
Company
SCOPE Eyecare & Healthcare
SCOPE is a Healthcare & Pharmaceuticals company with locations in Ireland, UK and USA that is dedicated to providing Healthcare Professionals & patients with high quality, effective and innovative products.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Kara Chan, MA, SHRM-CP
HR Business Partner (US)
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