Estrella Galicia Internacional · 3 days ago
Market Representative - California
Los Angeles County, CA
Full-time
Hybrid
Senior Level
5+ years expEstrella Galicia Internacional is a family-owned company specializing in the production, marketing, and distribution of beverages. The Market Representative will be responsible for developing business in Southern California, executing commercial initiatives, and building strong partnerships with distributors and key accounts.
Food & Beverages
Hiring Manager
Ana Cal Sanchez
Responsibilities
Serve as brand champion and evangelizer in the referred marketplaces
Become the preferred supplier to the distributor with regular work with
Create stop file and track account visits for On and Off Premise targets on a weekly basis with Market Manager
Meet and develop a strong working partnership with distributor sales management and representatives
Educate, motivate, program, and manage distributors
Communicate distributor incentive programs, pricing initiatives and discount programming
Monitor Distributor Inventory
Meet and develop strong working partnerships with key accounts (account generation / account retention)
Set up and conduct in-store or in-bar / restaurant brand and sensory training plus associated events (consumer samplings, bar, promotions, tastings, etc.)
Ability to present new SKU’s to targeted retail accounts On / Off
Identify targeted events for participation (set up and execute all necessary and required event functions)
Ensure POS materials are allocated to the proper accounts while maximizing exposure
Market knowledge which implies acquaintance with pricing surveys, displays and shelving, accounts notes / tracking, distributors network in the area, competitors activity and so on
Perform administrative tasks such as expense reports, monthly work calendar, etc
Build and maintain detailed depletions files by brand / account / month
Monthly T&E report
Effectively work within VIP software to provide distributor and market reporting
Qualification
Required
Deep understanding of business dynamics, market trends, and industry operations
Goal-oriented with the ability to drive tangible outcomes
Teamwork and synergy
High sense of negotiation skills
Ability to manage resources judiciously
Ability to analyze financial data
Ability to contribute to sustainable growth
Preferred
Bachelor's Degree in Business Administration or similar
Previous experience in a similar position: 5 years
Experience in the alcoholic beverage industry (beer preferred; wine and spirits also valid)
International Experience
Multinational Experience
Benefits
Car allowance
Other employee benefits
Company
Estrella Galicia Internacional
Estrella Galicia Internacional belongs to the Galician group Corporación Hijos de Rivera, a 100% family-owned company, specialized in the production, marketing and distribution of beverages since 1906.
A Coruña, ES
11-50 employeesFunding
Current Stage
Early StageCompany data provided by crunchbase