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EZO · 1 day ago

Manager Demand Generation

United States

Full-time

Remote

Senior Level

5+ years exp

EZO is a leading provider of B2B SaaS solutions that help businesses track, manage, and optimize their essential assets. They are seeking a data-driven and strategic Manager of Demand Generation to own the strategy, execution, and optimization of paid acquisition channels, driving high-quality leads for the sales team.

ConstructionEducationFinancial ServicesHealth CareInformation Technology

Responsibilities

Develop and execute a comprehensive, multi-channel paid media strategy to generate a predictable pipeline of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)

Own our paid search (SEM), Display, and YouTube advertising efforts, including keyword strategy, bid management, audience targeting, and creative testing

Build, manage, and scale sophisticated campaigns on LinkedIn Ads, Meta (Facebook/Instagram), and other relevant social platforms to reach and engage our ideal customer profiles

Plan, launch, and measure innovative CTV campaigns to build brand awareness and drive top-of-funnel demand in our target markets

Leverage HubSpot to its full potential by building and optimizing high-converting landing pages, forms, lead nurturing workflows, and lead scoring models

Ensure seamless data integrity and lead routing between marketing channels, HubSpot, and our CRM (Salesforce)

Continuously monitor, analyze, and report on campaign performance, focusing on key metrics such as Cost Per Lead (CPL), MQL-to-SQL conversion rates, pipeline influence, and Return on Ad Spend (ROAS)

Conduct rigorous A/B testing on ad creative, messaging, and landing pages to constantly improve conversion rates and campaign efficiency

Develop dashboards and communicate results, key insights, and strategic recommendations to marketing leadership and other stakeholders

Manage a significant monthly paid media budget, ensuring efficient allocation across all channels to maximize ROI

Collaborate closely with the content team to develop compelling ad copy and creative assets, and partner with the sales team to ensure lead quality and optimize follow-up processes

Qualification

B2B demand generationGoogle AdsLinkedIn AdsHubSpot Marketing HubPaid Social campaignsGoogle AnalyticsProject managementAccount-Based MarketingCTV advertisingCommunication skills

Required

5+ years of experience in a B2B demand generation role, preferably within the B2B SaaS industry

Proven, hands-on expertise in managing and optimizing campaigns on Google Ads and LinkedIn Ads

Demonstrable proficiency in managing Paid Social campaigns and understanding their role in a B2B marketing mix

Deep, practical experience with HubSpot Marketing Hub for campaign execution, lead nurturing, and reporting

A strong, evidence-based understanding of complex B2B SaaS buyer journeys and how to map marketing tactics to each stage of the funnel

Highly analytical and data-driven; proficient in using Google Analytics (GA4), spreadsheet software, and platform-native analytics tools to measure and report on performance

Proven ability to manage six or seven-figure annual advertising budgets and drive measurable pipeline and revenue growth

Excellent communication and project management skills