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Kids in Need of Defense (KIND) · 1 day ago

Direct Response Manager

United States

Full-time

Remote

Mid, Senior Level

$76K/yr - $94K/yr

5+ years exp

Kids in Need of Defense (KIND) is a global leader in the protection of unaccompanied and separated children who are forcibly displaced from their countries of origin. The Direct Response Manager will develop and manage KIND's fundraising and engagement program to grow annual support from donors, particularly those giving below $1,000, while collaborating with marketing partners to implement effective campaigns.

AdvocacyInformation TechnologyLegalSocial

Comp. & Benefits

Responsibilities

Leads in the planning and implementation of a comprehensive fundraising and engagement program to aggressively grow annual support from donors with a giving level below $1,000, including sustainer giving

Manages and collaborates with a marketing agency and other external vendors to execute donor cultivation, renewal, and solicitation campaigns, monthly giving, donor acquisition and stewardship, and digital advocacy efforts through channels like digital advertising, email, direct mail, SMS, and any other new channels as needed as part of this program. This includes ensuring the work is aligned with organizational objectives and agreed-upon deliverables

Serves as the final reviewer on all final drafts of emails, donation pages, and other digital collateral before launch, providing quality assurance checks to ensure content is error free and consistent with KIND’s expectations

Coordinates with leadership and major gifts officers to identify and hand off qualified donors and act as a strategic partner with the individual giving team to develop email marketing plans that support team objectives

Oversees regular audits of digital fundraising collateral to ensure evergreen content is continually monitored and refreshed to ensure the best digital user experience, as well as consistency, accuracy, and relevance of messaging

Manages the full content review process across multiple departments, ensuring all necessary parties provide feedback and approval on deadline for direct marketing content ahead of launch, including tracking review in Asana

Provides programmatic information and materials to a marketing agency and oversee final products that are produced for digital communications related to fundraising campaigning

Manages relationships with internal stakeholders and partners to support direct response program, including collaborating with the Communications team to drive acquisition and paid media strategy, website content, and organic social media strategy

Develops a framework for tracking, evaluating, and optimizing campaign performance and engagement metrics and analyze and incorporate data into recommendations and plans

Analyzes data analytics to support decision-making in real-time and for longer-term sustainable growth along the donor pathway, including list growth and engagement as well as fundraising metrics

Focus on current best practices and new emerging fundraising and advocacy technologies, including online giving functionality, grassroots advocacy, email solicitations, social media, and crowdfunding

Provides input on income and expense budgets; review and approve vendor invoices

Other duties, tasks, and projects as assigned

Qualification

Direct response fundraisingEmail marketingData analyticsCRM experienceProject managementMicrosoft Office SuiteFluent in EnglishInterpersonal skillsOrganizational skillsCommunication skillsAdaptability

Required

Undergraduate degree or 5 years of relevant experience required

Must be fluent in English

Minimum of 5 years of experience in direct response fundraising at a non-profit or marketing agency

A clear passion for KIND's mission at a time when our work to protect the legal rights and well-being of unaccompanied children has never been more necessary

Demonstrated experience with rapid response, email marketing, list building, writing and editing, and building a multi-channel donor experience

Data-driven decision-maker who uses analytics and data to guide strategic decisions that align with digital goals, objectives, and initiatives

Prior experience with CRMs, donation processing platforms, advocacy, and email marketing platforms. KIND's ecosystem includes Salesforce, Engaging Networks, and WordPress

Exceptional interpersonal, communication (verbal and written), and diplomatic skills, with the ability to engage effectively and respectfully with individuals from diverse cultural and professional backgrounds

Highly organized and detail-oriented, with a strong ability to prioritize tasks, manage timelines, and track information systematically; consistently meets deadlines and follows through on inquiries, with a hands-on, proactive work ethic

Proven track record of driving results by setting and achieving ambitious goals; combines strategic, analytical, and critical thinking skills with a strong data-driven approach to decision-making and performance

Adaptable and resilient, with the ability to remain flexible and responsive in fast-paced, high-pressure environments such as rapid response fundraising

Skilled at managing numerous active relationships simultaneously through organized, transparent, and consistent communication; recognized for reliable follow-up and maintaining accountability across teams and stakeholders

Ability to perform administrative duties remotely

Working knowledge of Microsoft Office Suite (such as Teams, Excel, etc.)

Ability to work collaboratively and multi-task in our KIND environment, managing numerous priorities and emerging opportunities

Excellent organizational skills with the ability to work on multiple projects in a deadline-oriented environment; ability to prioritize tasks and delegate as appropriate

Ability to multitask and work with a sense of urgency in a dynamic, fast-paced environment

Committed to practicing and supporting wellbeing and a work-home life balance

Preferred

Experience working and communicating in a remote environment preferred but not required

Benefits

Medical, dental, and vision insurance with KIND paying 100% of the employee only portion of the premium for one of the three medical plan options, dental, and vision

Pre-tax flexible spending account (FSA) for both medical and dependent care

Pre-tax transit and parking spending account

Employer-paid life insurance and accidental death and dismemberment insurance

Employer-paid short and long-term disability insurance

Company

Kids in Need of Defense (KIND)

Kids in Need of Defense (KIND) is the preeminent international nongovernmental organization devoted to the protection of unaccompanied and separated children.

Founded in 2008

Washington, District of Columbia, USA

501-1000 employees