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Traild · 1 day ago

Product Marketing Lead - AU/US/CAN

Nevada, United States

Full-time

Hybrid

Senior Level

$124K/yr - $150K/yr

5+ years exp

Traild is a dynamic, fast-growing SaaS company that streamlines, automates and protects Accounts Payable. They are seeking a strategic and analytical Product Marketing Lead to establish and build the product marketing function, shape the go-to-market strategy, and position their AP automation platform effectively across global markets.

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Responsibilities

Own Traild’s product positioning, messaging and value propositions across global markets

Build personas, market insights and use-case narratives that inform GTM strategy

Lead market, customer and competitor intelligence to identify trends, opportunities and differentiators

Manage end-to-end product and feature launches, including GTM planning, messaging and enablement

Partner with Product to understand the roadmap and ensure new features meet market needs

Create high-impact sales and partner enablement assets (talk tracks, battle cards, objection handling, pitch materials)

Support customer adoption, retention and expansion initiatives through targeted messaging and insights

Act as a critical link between Product, Marketing, Sales and CS to ensure alignment and consistent market communication

Build deep product and market expertise, becoming the internal go-to for competitive positioning and product-market fit

Qualification

Product MarketingB2B SaaSGTM StrategyMarket IntelligenceProduct PositioningSales EnablementAnalytical SkillsTechnical LearningCommunication SkillsStorytelling AbilityCross-functional Collaboration

Required

5+ years' experience in Product Marketing within B2B SaaS (preferably mid-market or enterprise software)

Proven experience working closely with Product teams—contributing to roadmaps, translating user stories and understanding feature usage and customer value

Demonstrated ability to create product positioning, messaging frameworks, personas and competitor analyses

Strong track record of delivering successful product or feature launches end-to-end

Experience building product marketing foundations in a high-growth environment

Highly analytical with the ability to turn research, market signals and product data into actionable GTM strategy

Exceptional communication and storytelling skills, with the ability to simplify the complex

Ability to rapidly learn technical products and understand both feature-level detail and the broader market context

Comfortable operating independently in an IC role while collaborating cross-functionally across multiple time zones

Preferred

Experience with ERP ecosystems (Acumatica, NetSuite, Sage, Microsoft Dynamics, etc.)

Previous experience in payments, AP automation or financial workflow software

Exposure to global go-to-market strategies across multiple geographies

Benefits

Flexibility: we offer a range of remote, hybrid and flexible working options.

Global team: we are growing across APAC, NA and EMEA and have team all across the world.

We are growing at an exponential rate, this is an opportunity to get involved with a true rocketship with all the excitement and opportunities that comes with it

Our team genuinely loves working at Traild: we scored a 82 on our 2025 eNPS survey.