Knotch · 1 day ago
Demand Generation Manager
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $130K/yr
4+ years expKnotch is a growth-stage technology company focused on helping brands optimize their content performance through AI-driven marketing solutions. The Demand Generation Manager will design and execute campaigns to drive awareness and engagement, particularly through in-person events, while collaborating closely with the executive team to enhance the company's marketing efforts.
AdvertisingAnalyticsBrand MarketingContentContent MarketingDigital MarketingDigital MediaSaaSSoftware
Responsibilities
Own demand generation campaigns across paid, organic, email, and event channels
Lead event execution for in-person & virtual events: manage logistics, guest lists, and recruitment strategy for 20–40 person executive gatherings in key cities and larger events 1-2x/year
Develop CTAs, offers, and post-event nurture strategies to ensure meetings and pipeline follow directly from event activity
Collaborate with the Product Marketing Manager on messaging, creative, and campaign strategy
Collaborate with Sales on campaign follow up
Measure and optimize campaign performance to improve efficiency and conversion
Work with agencies and contractors to scale execution while maintaining quality and brand alignment
Continuously test and refine approaches to maximize ROI and learn what works best for our audience
Qualification
Required
4+ years of B2B SaaS experience in demand generation, field marketing, or growth marketing at a start-up/growth stage company
Experience managing or supporting in-person event programs (dinners, roundtables, conferences)
Hands-on experience with sales intelligence, sales & marketing automation, CRM, and campaign analytics tools, including Clay/Clay equivalents
Data-driven approach and a strong understanding of pipeline metrics
Collaborative working style and a bias toward execution and iteration
Creativity and resourcefulness — you know how to make an impact with lean resources
Benefits
Comprehensive medical, dental and vision insurance eligibility
401(k) plan
Unlimited PTO
10+ company-paid holidays
A daily company-wide break, and more!
Company
Knotch
Customer Journey Intelligence
51-200 employees
H1B Sponsorship
Knotch has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (2)
2022 (4)
2021 (1)
2020 (2)
Funding
Current Stage
Growth StageTotal Funding
$34.28MKey Investors
New Enterprise Associates
2019-01-28Series B· $20M
2016-01-01Series A· $10M
2015-01-01Series Unknown
Leadership Team
Anda G.
CEO & Co-Founder
Andrew Bolton
SVP, Chief Customer Officer
Recent News
2024-05-23
Company data provided by crunchbase