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Boost Media Group · 5 months ago

PPC Manager (Google & Bing Ads)

United States

Full-time

Remote

Mid, Senior Level

3+ years exp

Boost Media Group is seeking an experienced PPC Manager to lead the development, execution, and optimization of paid search campaigns across Google Ads and Bing Ads. The role involves managing large-scale campaigns, ensuring alignment with client goals, and providing expert consultation on paid search strategies.

Content MarketingDigital MarketingEmail MarketingSEOWeb Development

Responsibilities

Develop, launch, and manage paid search campaigns on Google Ads and Bing Ads, ensuring they are aligned with client objectives and maximize ROI

Conduct extensive keyword research, competitor analysis, and audience segmentation to identify growth opportunities

Continuously analyze and refine campaigns to improve performance metrics such as CPC, CTR, CPA, and ROAS

Work closely with the creative team to ensure that ad copy, creatives, and landing pages are optimized for user engagement and aligned with campaign goals

Serve as the main point of contact for clients, providing expert consultation on all Google Ads and Bing Ads strategies

Regularly prepare and present in-depth performance reports, including key performance metrics (CPC, CTR, CPA, ROAS) and actionable insights

Offer strategic recommendations to clients, advising on how to improve campaign performance, expand reach, or address performance challenges

Build and nurture strong relationships with clients, becoming a trusted advisor on paid search and digital marketing

Manage and optimize client budgets across both Google Ads and Bing Ads to ensure campaigns are efficient and within budget

Utilize Google Analytics, Microsoft Advertising Intelligence, Google Tag Manager, and other analytics platforms to monitor campaign performance in real time

Work closely with the broader digital marketing team (SEO, Social Media, Creative, Web Development) to ensure that PPC campaigns are integrated into wider marketing and sales strategies

Collaborate with internal stakeholders to ensure paid search efforts align with company goals and support sales or product launch strategies

Actively contribute to knowledge-sharing within the marketing team by educating peers about PPC best practices, emerging trends, and new tools or features in Google Ads and Bing Ads

Stay up-to-date with the latest Google Ads and Bing Ads updates, features, and best practices

Continuously evaluate and experiment with new tools, bidding strategies, and ad formats to ensure campaigns are always optimized and competitive

Create and maintain regular performance reports, dashboards, and presentations to track campaign progress, analyze performance trends, and showcase ROI

Translate complex data into actionable insights that drive campaign improvements

Implement and manage proper tracking systems to measure campaign effectiveness and provide accurate reporting on conversions, revenue, and other key metrics

Qualification

Google AdsBing AdsPPC Campaign ManagementGoogle AnalyticsData InterpretationClient ManagementCommunication SkillsProblem-SolvingAttention to Detail

Required

Bachelor's Degree in Marketing, Business, or a related field (or equivalent practical experience). Certifications in Google Ads and Bing Ads are a plus

Minimum of 3–5 years of hands-on experience managing PPC campaigns across Google Ads and Bing Ads. This includes experience in Google Search, Display, YouTube, Shopping, and Bing Search campaigns

Experience working in a client-facing role, ideally in a digital marketing agency, managing multiple PPC accounts with large-scale budgets

Advanced proficiency in managing campaigns across Google Ads and Bing Ads, including search, display, shopping, remarketing, and video campaigns

Strong working knowledge of Google Analytics, Microsoft Advertising Intelligence, Google Tag Manager, and other relevant analytics and tracking tools to measure, report, and optimize PPC campaign performance

Ability to analyze large datasets, interpret complex data, and turn insights into actionable strategies to optimize campaign performance

Ability to explain complex PPC strategies and performance data in a clear, concise, and accessible manner for clients, internal teams, and stakeholders

Proven experience in building and nurturing strong client relationships. Ability to manage client expectations and resolve issues in a timely and professional manner

Strong problem-solving skills, with a proactive approach to identifying and addressing campaign issues. Ability to think critically and take strategic action based on data

High attention to detail, ensuring that campaign elements are precise and accurately reflect client objectives, even when working with large volumes of data

Preferred

Previous experience working at Google or within a Google Partner agency is highly desirable, particularly if you have in-depth knowledge of Google Ads best practices, new features, and insights from working directly with the platform