JPMorganChase · 2 days ago
Managing Director, Dealer Retail & Consumer Marketing
Plano, TX
Full-time
Onsite
Senior Level, Lead/Staff
$250K/yr - $450K/yr
10+ years expJPMorgan Chase is a leading financial services firm, and they are seeking a Head of Retail & Consumer Marketing for Chase Auto. This role involves overseeing marketing strategies for both B2C and B2B segments, leading a team to enhance brand recognition, drive growth, and ensure alignment with business goals.
Asset ManagementBankingFinancial Services
Responsibilities
Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and consumer originations acquisition via prospecting to drive more through the door applications across the Chase dealer network, ensuring alignment with business goals. Oversee owned, earned and paid media in support
Implement visual identity and brand voice for Chase Auto retail and consumer segments. Lead brand creative and expression in the marketplace to enhance brand recognition and loyalty
Support the geographic sales force with marketing content, pitch materials, and lead capture and nurturing
Maintain dealer segmentation and curate the client database of contacts across the dealer network to ensure targeted and effective marketing efforts. Continue to mature consumer segmentation and consumer buyer persona insights
Maintain a pulse on competitor offerings in the marketplace and best position Chase Auto given its advantages. Partner with business leadership in leveraging feature / benefits mapping to further inform our value proposition, reasons to believe, and go-to-market messaging
Develop and maintain client and customer contact strategies using campaigns and always-on communication of offerings and advisory leveraging Salesforce Marketing Cloud
Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value including live webinars or in-person venue
Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives
Collaborate with sales leadership, product, and other cross line of business teams including branch network to align marketing strategies with business goals and drive integrated solutions
Analyze market trends and customer insights to identify opportunities for growth and innovation, informing strategic decisions and marketing initiatives. Stay up to date with industry trends and best practices, incorporating them into marketing strategies to maintain competitive advantage
Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact
Monitor and report on the effectiveness of marketing strategies and lead generation, using data-driven insights to optimize performance and maximize ROI
Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support strategic initiatives
Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making
Qualification
Required
10+ years of leadership with demonstrative experience in development and implementation of B2B and B2C marketing strategies
Strong people leadership skills with experience managing and developing a team
Strong interpersonal skills with the ability to build relationships and influence stakeholders
Strong proficiency with executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications
Critical thinker with an analytical mindset to interpret data and make informed decisions
Creative thinker with a passion for innovation and continuous improvement
Exceptional written, presentation and verbal communication skills
Strong executive presence
Preferred
BS/BA degree required; MBA preferred
Auto industry expertise
Financial services experience
Proven experience in B2B marketing within a large enterprise and geographical sales teams
Benefits
Comprehensive health care coverage
On-site health and wellness centers
A retirement savings plan
Backup childcare
Tuition reimbursement
Mental health support
Financial coaching
Company
JPMorganChase
With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets.
10001+ employees
H1B Sponsorship
JPMorganChase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3471)
2024 (3469)
2023 (3395)
2022 (3594)
2021 (2515)
2020 (2495)
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-02-01IPO
Leadership Team
Allison Beer
CEO of Card Services and Connected Commerce
Dan Mendelson
CEO, Morgan Health
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