Sanofi · 1 day ago
Director, Advanced Analytics GenMeds and Vaccines
Sanofi is an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. The Director, Advanced Analytics - GenMeds & Vaccines will build and lead a team to use predictive analytics and AI/ML models to enhance promotional effectiveness and support commercial operations.
Health CareLife SciencePharmaceuticalTherapeutics
Responsibilities
Retain & develop high-quality talent to build a best-in-class Advanced Analytics team
Support hiring and development of onshore and/or offshore Advanced Analytics team members, fostering positive team culture that rewards curiosity, collaboration, and inclusion
Coordinate with larger Marketing Sciences team & Commercial leadership to prioritize requests and balance team workload
Manage team budgets and relationships with external vendors to accomplish key Advanced Analytics & Commercial goals
Ensure the team is aware of / compliant with relevant policies and SOPs
Allocate resources to provide comprehensive Advanced Analytics support, empowering Commercial teams to use analytics tools to measure & optimize marketing effectiveness
Liaise between Commercial leadership and Marketing Science Analytics NA lead to ensure timely and accurate refresh of marketing mix models, providing brand specific context to performance and budget optimization scenarios
Assist Commercial leadership in designing & testing promotional investment scenarios to support key business planning activities (e.g. Budget & Strat Plan)
Partner with Marketing Science Analytics NA lead to translate budget optimization outputs into concrete action plans & communicate recommendations to senior leadership, complimenting outputs of marketing mix model with supplemental analyses to help contextualize recommendations
Apply data science techniques, such as machine learning, statistical modeling, and artificial intelligence to unlock insights & new strategies
Lead model development of Patient Identification models to enhance HCP targeting & segmentation as well as Next Best Action applications
Partner with Brand Analytics leads to leverage outputs of AI/ML models such as patient prediction, HCP clustering, and promotional sensitivity models to enhance salesforce targeting and sizing workstreams
Lead model development of Patient Support Services models – e.g. drivers analyses and risk identification for non-conversion and discontinuation to help inform PSS strategy across FRMs, Case Managers and Specialty Pharmacies
Act as TA dedicated Advanced Analytics advisors on Marketing Science/Consumer/Omnichannel model builds including marketing mix modeling, multi-touch attribution, next best action and cross-functional orchestration engines – ensuring consistency with other TA analytics work
Support Brand Media & Omnichannel teams in understanding channel performance, assessing new tactics, and advancing omnichannel initiatives
Coordinate with Consumer & HCP Omnichannel Analytics leads and Media / Omnichannel teams to assess campaigns' technical measurement / data requirements, and support launches of new tactics via the design & implementation of impact metrics
Inform development of external / internal KPI reports to assess performance by channel (Display, Streaming, OLV, Social, Search, Web, Email)
Foster strong agency partnerships to ensure insights are based on reliable, high-quality information, and weave in context surrounding media execution strategy
Drive integration of Omnichannel Analytics perspectives with broader Advanced & Brand Analytics activities to deliver comprehensive narrative on marketing execution and customer engagement
Provide strategic guidance & ad-hoc support to the Commercial teams, and the I&A organization, as an Advanced Analytics subject matter expert
Coordinate ad-hoc Advanced Analytics initiatives to better understand & impact key business levers, e.g., application of AI / ML models to understand patient conversion, predict HCP product selection, etc
Collaborate with Data Management and Digital teams to drive the internal integration of Brand Media execution data across all channels
Work with Brand, Marketing Science, Consumer Media, and Omnichannel HCP Analytics colleagues to support & enhance internal data management / analysis platforms to facilitate collaboration, harmonize key deliverables, and drive analytics best practices within the larger I&A team
Partner with other I&A teams to advocate for continued development of internal analytics capabilities and share knowledge across therapeutic areas
Lead Hub team day to day on projects in a matrix management structure
Qualification
Required
BA/ BS degree and a scientific degree (either MS/ PhD) with a concentration in quantitative fields or advanced certification in modern data science/machine learning is required
Minimum of 10+ years of experience in a significant Data / Analytics role – with advanced knowledge of statistical models and a clear understanding of modeling methodologies and applied techniques (e.g., Bayesian statistics, regression, customer life cycle value, A/B testing, etc.). Preferably experience with MMM (Marketing Mix Modeling)
Proven leadership acumen, with well-developed communication & presentation skills
Strong strategic thinking ability, with deep understanding of the life-sciences industry
Experience with key pharmaceutical data sources and analytics platforms, including: National-level sales / demand data (e.g., IQVIA NPA & NSP), Longitudinal HCP & patient-level claims (e.g., IQVIA, Symphony, Komodo, etc.), Specialty pharmacy / patient services data (e.g., Capgemini / LiquidHub), CRM systems (e.g., Veeva, Salesforce, etc.), Media platform reporting tools (e.g., CM360 / SA360, Meta Business Manager, etc.), Site analytics platforms (e.g., Google Analytics & Adobe Analytics), Data management & analysis platforms (e.g., Databricks, Snowflake, etc.), Data visualization / business intelligence tools (e.g., Tableau, Qlik, Power BI, etc.), MS Office applications (Excel, PowerPoint, Word)
Effectively influence in a highly matrixed international environment, with ability to work with individuals across multiple time zones
Effectively and confidently communicate to various audiences, including senior leadership
Synthesize complex ideas to simple
Develop brand implications from market research findings, not just a summary of the data
Strong learning agility and high degree of curiosity
Strong focus on detail, accuracy, and ability to solve problems through analytical reasoning
Strong work ethic and personal motivation
Ability to think strategically in an ambiguous environment and flex and pivot as the business requires
Demonstrated EQ and leadership skills
Preferred
Relevant therapeutic area experience in pharmaceutical analytics preferred
Proficiency in programming languages, preferably SQL and Python preferred
Benefits
High-quality healthcare
Prevention and wellness programs
At least 14 weeks’ gender-neutral parental leave
Company
Sanofi
Sanofi is a global biopharma company focused on prescription drugs, vaccines, and treatments for chronic, rare, and infectious diseases.
H1B Sponsorship
Sanofi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (68)
2023 (59)
2022 (78)
2021 (38)
2020 (38)
Funding
Current Stage
Public CompanyTotal Funding
$6.97BKey Investors
Blackstone Life SciencesEvotec
2025-10-28Post Ipo Debt· $3B
2025-06-17Post Ipo Debt· $1.74B
2025-03-05Post Ipo Debt· $1.59B
Recent News
2026-01-08
2026-01-08
Company data provided by crunchbase