Airwallex · 1 day ago
Associate Director/Director, Global Growth, Lifecycle (Relocate to Singapore)
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$180K/yr - $330K/yr
10+ years expAirwallex is a unified payments and financial platform for global businesses, empowering over 200,000 businesses worldwide. The Associate Director, Global Growth, Lifecycle will own and optimize the full customer journey, turning data into insights and leading a team to improve conversion, activation, and retention across the funnel.
FinanceFinancial ServicesFinTechPayments
Responsibilities
Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey
Optimise performance with data - Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes
Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality
Drive cross-functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine
Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimisation, insights, and strategic influence across the funnel
Qualification
Required
10+ years' experience in Growth, with at least 3 years managing a team
Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives
Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data-backed recommendations
Understanding of lifecycle marketing, with hands-on experience designing and executing programs that drive customer conversion, activation, and retention
Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touchpoints
Experience leading projects or teams, with the ability to coach others and raise performance standards
Structured, persuasive communicator comfortable influencing senior stakeholders
Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments
Bachelor's degree in a relevant field
Preferred
Experience in fintech, product-led growth, or B2B SaaS
Experience in fast-paced environments, preferably within a startup or scale-up
Advanced degree (MBA or Master's) is a plus
Experience with SQL or close collaboration with data teams preferred
Hands-on experience in Lifecycle/CRM marketing
Company
Airwallex
Airwallex is a global payments and financial platform that provides business accounts, payment solutions, and spend management tools.
1001-5000 employees
H1B Sponsorship
Airwallex has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (6)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$1.53BKey Investors
AdditionSquare Peg CapitalLone Pine Capital
2025-12-08Series G· $330M
2025-05-21Series F· $150M
2025-05-21Secondary Market· $150M
Leadership Team
Jack Zhang
Co-Founder & CEO
Jacob Dai
Co-Founder & CTO
Recent News
Mobile World Live
2026-01-06
2026-01-06
Electronic Payments International
2026-01-06
Company data provided by crunchbase