SC Johnson · 1 week ago
Associate Manager, Customer Marketing - Omni Strategist
Racine, WI
Full-time
Hybrid
Mid, Senior Level
$109K/yr - $143K/yr
5+ years expSC Johnson is a fifth-generation family company known for building iconic brands that resonate with consumers worldwide. The Associate Manager, Customer Marketing - Omni Strategist plays a critical role in delivering the Omni-commerce strategy, focusing on conversion and collaboration across various marketing functions to enhance brand presence and optimize marketing initiatives.
Consumer Goods
No H1B
Responsibilities
Enable Omni-Commerce Strategy & Development
Under direction from Director(s), Home Cleaning Omni Marketing and Manager, Omni Marketing Strategy enable the Omni-commerce strategy the Home Cleaning category, developing and implementing comprehensive strategies that align with overall brand and business objectives, including promotional, pricing, and shopper marketing strategies
Drive an informed understanding of conversion with shopper-centric thinking for the Home Cleaning category, focusing on the developing category trip mission strategies and out-of-aisle impulse initiatives
Enhance brand narratives, elevating them to category leadership, moving to a Home Cleaning category narrative approach
Provide strategic consultation on new product development (NPD) pricing for brand and innovation initiatives
Develop and implement comprehensive strategies for national display and creative execution
Develop and implement national promotion strategy, enhancing effectiveness and efficiency YoY
Performance Optimization & Analytics
Utilize data and analytics to optimize conversion and identify key trends across the omni-channel landscape, contributing to financial optimization (FOCO) efforts
Track and analyze the performance of all marketing initiatives, providing strategic insights and recommendations for continuous improvement, including FOCO-related reporting
Leverage data to inform strategic decisions, ensuring optimal ROI and effectiveness of marketing investments
Market & Competitive Intelligence
Monitor market trends, competitor activities, and consumer/shopper behavior to identify strategic opportunities and threats within the omni-channel environment
Develop competitive strategies to differentiate our products and brands, focusing on long-term growth and market leadership
Qualification
Required
Bachelor's degree with 5+ years of progressive experience in marketing or 3+ years of relevant experience with an advance degree
Qualified candidates must be legally authorized to work in the United States without the need for current or future sponsorship for full-time employment
Preferred
Proven track record of driving strategic initiatives that result in enhanced brand narrative, optimized conversion, and strong category leadership
Experience in a role that required deep collaboration with Category Leadership COE (CIBA) or similar cross-functional strategic partners
Demonstrated ability to act as a strategic connector, influencing and aligning diverse stakeholders
Experience with Digital Commerce/PDP strategy, moving beyond tactical execution to provide ideal solutions
Strong understanding of retail marketing principles
Benefits
Bonuses
Long-term incentives
Matching 401(k) contributions
Profit sharing based on company profitability, job level and years of service
Subsidized health care plans
Maternity/paternity/adoption leave
Flexible work arrangements
Vacation purchase options
Recreation and fitness centers
Childcare
Counseling services
Company
SC Johnson
We’re SC Johnson, a family company at work for a better world™.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
H Fisk Johnson
Chairman, CEO, Chairman of the Board
Imran Warrich
Chief Technology Officer
Company data provided by crunchbase