SC Johnson · 1 week ago
Manager, Marketing Brand Management
Racine, WI
Full-time
Hybrid
Senior Level
$134K/yr - $176K/yr
7+ years expSC Johnson is a fifth-generation family company that has been building iconic brands for over 130 years. The Manager of Brand Management will shape brand connections with consumers, drive integrated marketing strategies, and ensure alignment across cross-functional teams to fuel growth and engagement.
Consumer Goods
Responsibilities
Develop and execute brand equity strategies, ensuring alignment with brand vision, positioning, and creative direction
Lead integrated communication planning across media channels (ATL, BTL, social), partnering with agencies and internal teams to deliver cohesive consumer experiences
Oversee creative development and packaging design to maintain and evolve brand identity across touchpoints
Conduct and apply consumer and market research to refine brand positioning and inform campaign strategies
Design and implement media-to-cart programs that connect upper-funnel brand building with lower-funnel conversion across digital and physical retail
Manage omnichannel execution, campaign analytics, and budget allocation to optimize performance and drive measurable outcomes
Define and prioritize portfolio strategies including segmentation, pricing tiers, innovation roadmaps, and sustainability integration
Lead claims strategy development, ensuring regulatory compliance and alignment with brand positioning and product messaging
Drive portfolio optimization through performance monitoring, assortment planning, and collaboration with Category Management
Align demand forecasts with marketing and sales strategies for accurate planning
Partner with Insights, Sales, and Analytics teams to evaluate marketing effectiveness and inform future portfolio and investment decisions
Support commercialization and cross-functional training to enhance omnichannel capabilities and foster continuous improvement
Lead integrated growth planning efforts, ensuring innovation and portfolio priorities are aligned
Ensure all marketing and functional claims meet compliance standards and support business objectives
Foster a culture of continuous improvement, learning, and innovation across marketing practices
Support commercialization teams with training to enhance omnichannel and consumer-centric capabilities
Collaborate with Sales to leverage data, market trends, and forecasting models for strategic planning and performance optimization
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field
Minimum of 7+ years of relevant experience, or 5+ years with an advanced degree
Qualified candidates must be legally authorized to work in the United States
Preferred
MBA or advanced degree preferred
5–7 years in portfolio management, brand strategy, or related marketing roles
Project Leadership & Growth Orientation: Proven ability to lead strategic brand marketing initiatives and cross-functional teams, with a strong focus on driving growth and innovation within portfolio and S&OP functions
Strategic Analytics: Expertise in leveraging consumer, market, and operational data to generate actionable insights; skilled in advanced analytics, KPI development, and performance optimization
Business & Financial Acumen: Strong understanding of business fundamentals, including P&L management, demand planning, and resource allocation to maximize ROI
Results Orientation: Demonstrated ability to deliver measurable outcomes with urgency and accountability, balancing strategic leadership and hands-on execution
Analytical & Data Interpretation Skills: Strong analytical capabilities with the ability to interpret complex market and consumer data to inform decision-making
Communication & Collaboration: Excellent interpersonal and communication skills, with a proven ability to influence and align cross-functional stakeholders
Adaptability: High sense of urgency and ability to thrive in dynamic, ambiguous environments
Benefits
Bonuses
Long-term incentives
Matching 401(k) contributions
Profit sharing based on company profitability
Subsidized health care plans
Maternity/paternity/adoption leave
Flexible work arrangements
Vacation purchase options
Recreation and fitness centers
Childcare
Counseling services
Company
SC Johnson
We’re SC Johnson, a family company at work for a better world™.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
H Fisk Johnson
Chairman, CEO, Chairman of the Board
Imran Warrich
Chief Technology Officer
Company data provided by crunchbase