WorkGenius Group · 7 hours ago
**Marketing Effectiveness Manager**
New York, NY
Contract
Hybrid
Senior Level
$58/hr - $58/hr
5+ years expWorkGenius Group is a company in the retail industry seeking a Marketing Effectiveness Manager. This role involves analyzing media performance data, leading executive reporting processes, and providing strategic recommendations to optimize marketing channels.
Computer Software
Responsibilities
Analyze media performance data and provide standardized reporting across digital marketing tactics
Lead the executive reporting process by collecting cross-channel data and packaging it into a weekly report
Provide strategic recommendations to inform Marketing teams on optimizing Paid and Owned Channels
Develop and implement marketing measurement frameworks to optimize ROI and maximize omnichannel sales
Partner with media agencies and data science teams to ensure accurate data flows into measurement systems
Qualification
Required
BA/BS Degree in a quantitative field
5+ years of experience using data for business insights and recommendations
Deep understanding of media measurement and incrementality testing methodologies
Familiarity with analytics tools (SAS, R, Google Analytics) and marketing tools (Google Ads, Meta Ads)
Experience writing complex SQL queries and utilizing Tableau and PowerBI for visualization
Preferred
Mathematics
Statistics
Business
Economics
Company
WorkGenius Group
WorkGenius Group is the global talent solution for today's fluid labour market.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase