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Port Houston · 4 days ago

Digital Marketing Specialist

Houston, TX

Full-time

Onsite

Mid Level

3+ years exp

Port Houston is committed to excellence and offers a diverse, inclusive work environment. They are seeking a Digital Marketing Specialist to administer and facilitate digital marketing efforts, develop communication campaigns, and manage web updates to enhance brand awareness and stakeholder engagement.

LogisticsMarine TransportationPorts and HarborsService IndustryTransportation

Responsibilities

Analyze digital data to draw key recommendations around website, email marketing, and social media optimization

Serve as project lead for website redesign, website updates, plugins monitoring

Establish effective brand presence across variety of social media channels

Use video to help tell our story online

Conduct digital audits of the Port Houston brand online

Maintain digital dashboard of several different accounts

Coordinate with internal teams to identify priorities and create digital and social campaigns for a variety of Port initiatives

Write and send emails to stakeholders

Monitor key online marketing metrics to track success

Create and maintain online listings across e-commerce platforms

Ensure that the brand message and tone is consistent

Serve as the primary point of contact for website updates and revisions

Perform website analytics on a regular basis or as needed

Assist research, writing, and editing of printed and digital collateral

Maintain and help to evolve the voice of web communications by researching and writing for the Port Houston website, e-mails and social media

Conduct research on new content areas and maintain editorial calendar

Identify and assess new, under-leveraged or emerging digital channels of communication (e.g. apps, social media, mobile technologies, blogs, user-generated content, video) to determine the value in driving marketing objectives

Develop and execute paid social campaigns that integrate seamlessly with broader marketing strategies

Manage user experience on website

Stay abreast of social trends and best practices

Manage digital media budget

Act in accordance with Port Houston core values (respect, excellence, accountability, diligence, and you)

Perform other duties as needed

Qualification

Digital marketing experiencePaid social media campaignsSEO experienceVideo editing softwareWordPressHubspotCRMEmail campaign developmentSocial media marketingHTML editingVerbal communicationWritten communicationCreativityOrganizational skillsAttention to detail

Required

3+ years of related digital marketing experience

Experience executing paid social media campaigns

Previous SEO experience

Proficiency in corporate social media and trends

Knowledge of traditional and digital marketing

Knowledge of video and photo editing software such as Adobe

Knowledge of WordPress, and Hubspot or CRM platforms

Knowledge of digital publishing

Knowledge of blogging and email campaign development

Knowledge of social media marketing

Knowledge of social media technologies, platforms, and measurement techniques specifically Facebook, X, and LinkedIn, Instagram and YouTube

Knowledge of Microsoft Office suite, Adobe Creative Suite, email marketing platforms, Google products, and CRM

Knowledge of creating/editing HTML for email and web

Verbal and written communication skills

Creativity and organizational skills

Ability to engage management decision makers and influencers

Ability to take a proactive approach to improve our communications and brand across all online channels

Ability to self-motivate and work independently

Ability to pay attention to detail

Ability to use good judgment when posting, replying, and sharing content

Ability to capture and post images via mobile

Communication

Collaboration

Creativity and Innovation

Customer Focus

Information Monitoring

Organizational Agility

Preferred

Bachelor's degree in Business Administration, Marketing, Communications, Public Relations, or related major in a public or accredited private academic institution