Spirit Airlines · 1 week ago
Social Media Strategist
Dania, FL
Full-time
Onsite
Entry, Mid Level
2+ years expSpirit Airlines is seeking an innovative, data-driven, and strategic Social Media Strategist to join our team and lead efforts to strengthen our brand’s digital presence. The role involves developing comprehensive social media strategies, creating integrated campaigns, and leveraging insights to optimize performance while collaborating with cross-functional teams and external partners.
Airlines/Aviation
Hiring Manager
Steven Flak
Responsibilities
Develop and implement comprehensive social media strategies aligned with Spirit Airlines’ brand objectives and business goals
Identify emerging trends, platform updates, and audience behaviors to inform proactive strategy adjustments
Create and maintain a long-term social media roadmap, ensuring consistency across platforms while tailoring content for each channel
Work with the Social Media Content Manager on the ideation and execution of integrated social media campaigns that drive engagement, awareness, and conversion
Collaborate with internal teams (Brand, Media Relations, Creative, Inflight, DEIB, HR, etc.) and external agencies to deliver high-impact campaigns
Monitor and analyze social media performance metrics, providing actionable insights and recommendations to improve ROI
Develop regular reporting dashboards and present findings to Social Media team and internal stakeholders, highlighting successes and opportunities
Utilize social listening tools to track sentiment, identify trends, and inform content strategy
Establish guidelines for community engagement and reputation management across platforms
Identify opportunities for proactive engagement and partnerships to strengthen brand loyalty
Support crisis communication efforts and ensure timely, brand-appropriate responses
Collaborate with the Social Media Content Manager on influencer and creator strategies to amplify brand reach and engagement
Evaluate influencer performance and optimize future partnerships based on data-driven insights
Qualification
Required
Bachelor's degree or equivalent experience in Marketing, Digital Media, or related field; OR equivalent experience
2-4 years of experience in Social media strategy within a corporate or agency setting, preferably in travel/hospitality
Proven track record of developing and executing successful social media campaigns that drive measurable results
Strong understanding of social media platforms, algorithms, and emerging trends
Proficiency in analytics tools (Sprinklr, Sprout Social, Google Analytics)
Exceptional communication skills with the ability to present strategies and insights to internal stakeholders
Ability to manage multiple projects and deadlines in a fast-paced environment
Flexible schedule for crisis communication and real-time engagement needs
Physical Requirements: General Population - Low Activity Lifting Requirements: Seldom lift up to 10 lbs, such as small office supplies or documents. Pushing/Pulling: Seldom pushing/pulling of light items within the workspace. Standing/Sitting Requirements: Primarily seated work, with occasional standing for brief tasks. Bending/Kneeling/Reaching: Occasional reaching within arm's length to retrieve materials. Coordination: Basic manual coordination for standard office tasks (e.g., typing, using office equipment). Vision/Auditory Requirements: Clear vision for reading documents and screens; clear hearing for standard communication. Environmental Conditions: Indoor, climate-controlled environment
Benefits
Travel perks
Company
Spirit Airlines
Our goal is for our Guests to venture further and discover More Go than ever before.
Founded in 1980Fort Lauderdale, Florida, USA
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Denise Masella
Exec Asst to President/CEO
Scott Haralson
EVP & CFO
Recent News
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