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Citi · 2 days ago

Head of Digital Strategy & Execution, Wealth Marketing, Director

New York, NY

Full-time

Onsite

Director/Executive

$170K/yr - $300K/yr

15+ years exp

Citi is seeking a digitally fluent, strategically minded leader to serve as the Global Head of Digital Strategy & Execution for Citi Wealth. This role involves defining and leading the digital marketing strategy across various platforms to ensure a seamless experience for clients and advisors, while driving measurable engagement and brand consistency.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Develop and lead Citi Wealth’s global digital marketing strategy, spanning client and advisor-facing platforms across the full wealth continuum (Citigold, CPC, Citi Private Bank, and Wealth at Work)

Define and operationalize a global digital roadmap across .com, intranet, social, email, content management, and advisor platforms

Build digital governance models to ensure brand consistency, regulatory compliance, and strategic alignment across business units and markets

Oversee the implementation and optimization of digital marketing platforms and tools — including CMS, marketing automation, personalization, and analytics

Partner with product, design, and engineering teams to improve UX and UI across digital journeys — ensuring our platforms reflect our brand and client promise

Lead digital performance measurement and reporting frameworks to track KPIs, optimize campaigns, and inform executive decision-making

Drive the integration of digital marketing into global campaign planning and execution — ensuring cross-channel alignment and activation

Serve as a thought partner to regional marketing leads, helping elevate digital maturity and capability across the global organization

Build and manage a small team of digital specialists; oversee agency partners and digital vendors as needed

Represent digital marketing at the highest levels — including senior leadership, compliance, risk, and product partners

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards

Qualification

Digital marketing strategyDigital transformation projectsMulti-platform ecosystemsEnterprise marketing platformsUX/UI understandingContent strategyPerformance metricsCommunicatorPerformance-drivenHighly analyticalCuriousCross-functional collaboratorInnovative

Required

15+ years of experience

Experience leading digital marketing strategy, execution, and operations within a large, global, matrixed organization — ideally in financial services or a digitally advanced industry

Experience developing and executing marketing strategies

Proven track record of leading complex digital transformation projects and embedding digital within enterprise marketing functions

Experience managing multi-platform ecosystems (.com, intranet, social, email, CMS, martech)

Strong understanding of UX/UI, content strategy, personalization, and web performance metrics

Hands-on experience with enterprise marketing platforms and tools (e.g., Adobe, Salesforce Marketing Cloud, Google Analytics)

Demonstrated ability to influence senior stakeholders, drive cross-functional alignment, and lead through ambiguity

Bachelor's/University degree

Preferred

Master's degree

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

Citi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1386)

2024 (849)

2023 (1375)

2022 (1117)

2021 (876)

2020 (901)