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COGENT Infotech · 5 months ago

Brand Engagement Manager

Pittsburgh, PA

Full-time

Onsite

Mid Level

3+ years exp

Cogent Infotech is a company that focuses on creating opportunities and transforming organizations. They are seeking a Brand Engagement Manager to lead the asset and creative strategy for media and retail, ensuring quality and consistency of brand presentations across all channels while collaborating with various teams to optimize brand media campaigns.

ConsultingInformation ServicesInformation Technology

Growth Opportunities

Responsibilities

Oversee the end-to-end delivery of all assets for Media, Retailer Media, Points of Sales (POS), Product Description Pages (PDP) and brand activations in general. Managing timelines, stakeholder approvals, and cross-functional collaboration

AWARENESS MEDIA (in partnership with the Media and Product Marketing Teams)

Integrated Campaign Leadership – Spearhead the creative execution and delivery of brand content across a diverse media landscape including social, programmatic, CTV/STV, OOH, and retailer media. Oversee all stages (conceptualization, briefing, optimization, implementation, analysis), collaborating closely with the marketing and media Teams, to implement comprehensive content strategies maximizing the campaign’s engagement and ROI

Data-Driven Creative Optimization: Leverage data and analytics platforms (e.g., VidMob, Vizit) in partnership to test, analyze, and optimize creative performance, implementing data-driven enhancements to maximize impact

Cross-Functional Liaison for maximal consistency: bridge the different local teams and brand expressions, ensuring all deliverables adhere to brand guidelines, US market requirements, and best practices in a consistent way

Digital Asset Management: maintain a robust digital asset management system for both brands, ensuring assets are properly sized and approved from Global DMI database to localized e-retailers

Asset Trafficking: oversee the timely and accurate trafficking of digital assets to various Media, retailer and e-commerce platforms, and internal commercial partners), in partnership with CGO EKAMs and CMO eRetail partners

Quality Control: rigorous review of all assets for quality, accuracy, and adherence to brand guidelines before distribution – including checking for correct file formats, resolutions, and copy

Workflow Management: develop and maintain efficient workflows for asset requests, approvals, and delivery. Collaborate closely with internal teams (marketing, content factory, CGO, CMO, and LUSA CDMO) to ensure seamless asset flow and timely deliveries

Platform Expertise: maintain a strong understanding of the technical requirements and specifications of various online platforms, including image and video formats, file sizes, and other relevant guidelines

Rights management: ensure all expired assets are removed and replaced on a monthly basis

Qualification

Digital Asset ManagementDigital MarketingProject ManagementAdobe Creative SuiteMicrosoft Office SuiteCommunication SkillsOrganizational SkillsInterpersonal Skills