Microsoft · 4 hours ago
Product Marketing Manager
Microsoft is a leading technology company dedicated to empowering every person and organization on the planet. The Product Marketing Manager for digital sovereignty will manage marketing for Microsoft Sovereign Cloud offerings, focusing on customer acquisition and engagement while collaborating with engineering, marketing, and sales teams to drive growth.
Agentic AIApplication Performance ManagementArtificial Intelligence (AI)Business DevelopmentDevOpsInformation ServicesInformation TechnologyManagement Information SystemsNetwork SecuritySoftware
Responsibilities
Leads others to compile and evaluate market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a feature, product, and/or solution
Uses insights to story tell
Leads engagements with other stakeholder teams, customers, and the field to understand customer/partner needs and identify investment priorities (e.g., marketing, feature sets, sales resources)
Designs or influences how the team approaches research
Understands competitor strengths, weaknesses, and Microsoft’s competitive positioning to ensure that Microsoft is ahead of the market and priority competitors
Develops insights from market or user research, competitive analyses, and market and industry trends to design Microsoft’s Go-to-Market strategies and create a differentiated value proposition
Partner with leaders to interpret opportunities and risks
Obtains and synthesizes direct and indirect customer feedback, validation, and experience
Develops partnerships (e.g., Marketing, Partner, SWE, Design, Services, Sales) to lead and deliver differentiated customer value and company growth
Drives initiatives and programs across teams to improve and meet organizational goals
Shares demonstrated best practices to relevant stakeholders to improve product marketing and business performance
Drives impact through other teams
Identifies and directs marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution
Identifies target customers, defines and executes the strategy for the end-to-end customer journey, and creates user stories, demos, and scenarios to convey the big picture
Defines Go-to-Market strategies and plans, including marketing mix, investments, product placement, and incentive strategies to deliver customer and partner success, resulting in revenue, growth, and share outcomes
Partners with others to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs)
Tracks performance against success metrics and proactively acts on performance
Builds the strategy and partners to land revenue or engagement growth priorities, business targets, monetization strategies, plans, and metrics with sales and channel teams
Manages and measures collaboration to land these with Sales and channel teams and partners to correct and improve results
Develops an engagement plan to interact with customers and partners via various channels with a medium degree of supervision
Demonstrates the product in a one-to-many environment and/or present at larger industry and partner events
Facilitates the building and executing marketing plans and strategies across functions to achieve product revenue goals
Has a basic understanding of the multi-faceted drivers of product revenue and employs strategies across the entire market experience (price, channel, product, promotion, etc.) to meet revenue goals and make adjustments where needed to improve gaps
Contributes to or influences the long-term vision and strategy for a product and/or solution based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft’s business goals and strategy
Knows how to partner with Business Planning, Branding, and SWE to impact the roadmap and defines the metrics that capture the market and customer engagement opportunity
Influence senior partners in delivering the right product experience in alignment with defined direction
Determines the long-term market opportunities and breakthrough features
Establishes trusting relationships with stakeholders
Delivers sales enablement and field support
Works on business deals, creates strategic partnerships, and participates in pre-sales meetings with customers
Provides coaching, readiness, and in-depth win/loss insights to enable field sellers to win the deal
Develops content that best resonates with customer value
Creates a feedback loop with Sales to ensure their buy in
Collaborates with others to develop insights from market or user research, competitive analyses, and market and industry trends to drive Microsoft’s Go-to-Market strategies and create a differentiated value proposition that aligns with customer goals
Identifies key customer reasons to buy, retain, and grow, and creates customer messaging within customer teams
Drives the development and framework of messaging and positioning with stakeholders and managers
Delivers thoroughly researched messaging and positioning framework with a broader set of proof points and crisper overall storytelling
Creates demos to assist Go-to-Market and field teams
Develops and lands key selling points, reasons to buy, customer retention, growth, and customer-facing messaging in collaboration with internal teams
Builds global and integrated BOMs
Builds consumer/partner facing demo plans, product scripts, presentations, and sales material
Embody our Culture and Values
Qualification
Required
Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
equivalent experience
Preferred
Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
equivalent experience
Company
Microsoft
Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.
H1B Sponsorship
Microsoft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9192)
2024 (9343)
2023 (7677)
2022 (11403)
2021 (7210)
2020 (7852)
Funding
Current Stage
Public CompanyTotal Funding
$1MKey Investors
Technology Venture Investors
2022-12-09Post Ipo Equity
1986-03-13IPO
1981-09-01Series Unknown· $1M
Leadership Team
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