Lenovo · 1 day ago
Integrated Marketing Manager
North Carolina, United States
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expLenovo is a global technology powerhouse focused on delivering Smarter Technology for All. The Integrated Marketing Manager will lead and execute brand marketing strategies and campaigns to drive business growth, collaborating with cross-functional teams and nurturing strategic partnerships in North America.
ComputerConsumer ElectronicsElectronicsHardwareMobileWearables
Responsibilities
Partner with NA sales and WW marketing stakeholders to understand segment strategies, objectives, and priorities
Define North America Brand marketing strategy, engaging business and geo stakeholders throughout the process
Have expertise of the NA customer base by deeply understanding and widely socializing US Canadian industry insights, audience segmentation, and the customer decision journey
Maintain the target audience framework, value proposition, and messaging strategy, ensuring all produced content clearly aligns
Educate WW stakeholders and external partners on relevant campaign elements to drive cohesion across internal and external activities
Work with the social, digital, and agency teams to manage campaign assets creation
Work with the geo marketing teams to help drive the implementation of the global campaign execution framework and guide them through the localization process
Establish campaign and supporting program KPIs and targets
Review campaign performance data and manage optimization strategies with key stakeholders
Manage the quarterly marketing budget and associated operational activities
Qualification
Required
Bachelor's degree or equivalent industry experience in Marketing or relevant field
8-10 years of B2B Marketing experience
Experience launching and running brand end to end marketing campaigns
Experience in social and digital marketing
Strong understanding of current marketing strategies, digital platforms, and trends
Experience building integrated go-to-marketing strategies, marketing campaigns, and managing strategic partnerships
Strong analytical and quantitative capability to determine program effectiveness, ROI, etc
Strong project management skills - ability to handle and prioritize multiple projects simultaneously from end to end
Experience with managing advertising, creative, social and media agencies
Strong leadership, teamwork, and interpersonal skills and the ability to deal with both internal and external customers
Company
Lenovo
Lenovo Group is a computer technology company that manufactures personal computers, smartphones, televisions, and wearable devices.
10001+ employees
H1B Sponsorship
Lenovo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (76)
2024 (52)
2023 (75)
2022 (82)
2021 (58)
2020 (67)
Funding
Current Stage
Public CompanyTotal Funding
$3.35BKey Investors
Alat
2025-01-08Post Ipo Debt· $2B
2024-04-01Post Ipo Debt· $500M
2017-10-03Post Ipo Equity· $500M
Leadership Team
Yang Yuanqing
Chairman & CEO
Greg Huff
CTO, CSO, and SVP of Development, Quality, and Customer Care, Infrastructure Solutions Group
Recent News
PCMag.com - Technology Product Reviews, News, Prices & Tips
2026-01-08
PCMag.com - Technology Product Reviews, News, Prices & Tips
2026-01-08
Company data provided by crunchbase