Keurig Dr Pepper Inc. · 1 day ago
Manager, Digital Experiences - Retail Digital Shelf
Burlington, MA
Full-time
Onsite
Mid, Senior Level
$97K/yr - $120K/yr
5+ years expKeurig Dr Pepper Inc. is a leading beverage company in North America, and they are seeking a Digital Experience Manager to optimize digital assets for their products across retailer digital shelves. This role involves collaborating with various teams to enhance shopper experiences, manage content strategies, and drive conversion on e-commerce platforms.
CoffeeFood and BeverageManufacturing
Responsibilities
Collaborate with agencies to create item-level content strategies and templates designed to maximize conversion across retailer websites
Maintain and update the Retail Content Golden Rules document; communicate changes to internal designers and brand teams
Work with brand, commercial, and Omni teams to ensure timely execution of new product launches that meet predefined digital content standards for each retailer site
Partner with internal designers and agencies to produce digital assets that support item-level messaging and program-specific conversion on retailer websites
Identify product and program-specific messaging opportunities by brand to enhance customer experience (CX) and improve SEO. Develop and manage a content production calendar and asset tracker by brand across supported retail partners
Support the digital shelf team in monitoring compliance rates for product content; ensure accuracy, identify gaps, and implement corrective actions
Oversee EMC/A+ strategy across retail channels; select templates and optimizations based on insights from Syndigo and Amazon A+ reports
Ensure retailer PDPs meet established minimum thresholds for review volume and star ratings. Manage sampling programs to achieve these targets, close gaps, and support new product launches. Leverage review insights to guide content development
Establish and implement key performance indicators for content success. Conduct A/B testing on creative assets when feasible. Evaluate third-party testing opportunities and apply insights to inform creative development
Qualification
Required
Bachelor's Degree in Marketing, Business, Communications, Graphic Design, or a related field
5+ years of experience and a record of accomplishment in digital marketing, eCommerce, and content management
Experience in developing digital assets for use on retailer websites and brand stores
Ability to understand the end goal and recommend thoughtful approaches to the design elements based on retailer website templates and functionality constraints
MOBILE FIRST! Understanding of developing mobile-friendly visual assets
Knowledge of graphic techniques, methods, and technology used in the industry
Experience managing projects from the conception of design through completion and A/B testing of variations for optimizing the designs
Manage workflow, priorities, and multiple projects simultaneously
Creative mindset and passion for digital marketing, eCommerce, and consumer packaged goods
Excellent oral, written, and interpersonal skills with all levels of the organization – internal and external
Ability and enthusiasm for acquiring new skills and knowledge
Ability to work well independently and with a team
Extraordinary organizational skills and attention to detail; able to shift priorities quickly and remain calm and focused under pressure
10% Travel
Ability to work across multiple levels and functions of an organization to drive improvement in business performance
Excellent project management skills
Strong interpersonal and collaborative skills to build stakeholder trust in your approach
Self-motivated and detail-oriented with the ability to lead thinking in a fast-paced and changing environment
Preferred
MBA preferred
CPG experience preferred
Experience with A/B testing content is a bonus
Benefits
Medical
Dental
Vision
Disability
Paid Time Off (including paid parental leave, vacation, and sick time)
401k with company match
Tuition Reimbursement
Mileage Reimbursement
Annual bonus based on performance and eligibility
Company
Keurig Dr Pepper Inc.
Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$49.52BKey Investors
Starboard ValueJAB Holding Company
2025-10-27Post Ipo Equity· $7B
2025-10-13Post Ipo Equity
2025-08-25Post Ipo Debt· $18.96B
Leadership Team
G
George Lagoudakis
SVP Finance US Refreshment Beverages
J
Jane Gelfand
Senior Vice President, Strategic Finance & Capital Markets
Recent News
2025-12-31
2025-12-20
2025-12-19
Company data provided by crunchbase